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Lifecycle Marketing Contractor – Acquisition, Retention
AnattaLifecycle Marketing Contractor optimizing customer journeys from acquisition to retention for Shopify e-commerce. Focus on performance marketing, CRM, and lifecycle strategy with a hands-on approach.
About the role
Key responsibilities & impact- Own and optimize paid acquisition strategy across key channels
- Manage and execute campaigns within Meta Ads Manager and Google Ads Manager
- Build and test conversion-focused funnels tied to Shopify product and collection pages
- Coordinate with Shopify product feeds and dynamic product ads
- Analyze campaign performance and optimize toward CPA/CAC efficiency
- Partner with internal teams on landing pages, product pages, and offers
- Own lifecycle strategy across email and SMS channels for the Shopify store
- Build, manage, and optimize flows in Klaviyo
- Monitor and report on performance across the full funnel: acquisition → conversion → retention
Requirements
What you’ll need- 3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
- Direct, hands-on experience operating Shopify (or Shopify Plus) stores
- Strong hands-on experience with Meta Ads Manager
- Google Ads Manager (Search, Shopping, PMax)
- Klaviyo email + SMS, deeply integrated with Shopify
- Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
- Experience building segmentation strategies and automated flows that drive measurable CLTV gains
- Strong analytical mindset
Benefits
Comp & perks- Competitive compensation
- Generous vacation
- Parental leave
- Fun company-wide retreats
- Flexibility, mentorship, and resources to achieve best work
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid acquisition strategycampaign managementconversion optimizationfunnel buildingcampaign performance analysisCPA optimizationCAC optimizationsegmentation strategiesautomated flowsanalytical mindset
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingcreativity