Product Director, AI Adoption
Multiverse
Senior Product Marketing Manager – Anaplan Intelligence, AI
Anaplan
full-time
Posted on:
Location Type: Hybrid
Location: San Ramon • California • 🇺🇸 United States
Visit company websiteSalary
💰 $163,000 - $220,000 per year
Job Level
Senior
About the role
- Own and drive product marketing strategy for Anaplan Intelligence, shaping and refining AI narrative, messaging, and market positioning
- Develop clear, compelling positioning explaining how predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning
- Partner with product management and strategy teams to contribute to product strategy, roadmap, and creation of compelling visual use cases
- Evangelize Anaplan Intelligence externally at industry conferences, webinars, and customer forums, working with solutions marketing
- Work closely with AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure accurate representation in solution assessments and market reports
- Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos to showcase Anaplan Intelligence
- Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning
- Track AI industry trends, analyst assessments, and competitive moves and turn insights into actionable recommendations for GTM and product teams
- Report to the Director of Product Marketing – Platform (based in the U.K.)
Requirements
- 4+ years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers
- Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions
- Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly
- Proven track record contributing to AI product strategy and roadmap discussions, using customer, market, and competitive insights to influence innovation priorities
- Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums
- Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception
- Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution
- Skilled in cross-functional collaboration — partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment
- Excellent written and verbal communication skills for engaging both technical and business audiences
- Preferred: Bachelor’s degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus
- Preferred: Familiarity with planning platforms like Anaplan or similar technologies
- Preferred: Understanding of Enterprise Business Planning, including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce/HR planning
- Preferred: Experience shaping or contributing to AI category leadership narratives in collaboration with industry analysts, AR/PR teams, and external thought leadership channels
- Preferred: Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions
- Preferred: Familiarity with key competitors in enterprise business planning and how Anaplan can differentiate its AI capabilities
- Preferred: Ability to write, speak, and present about AI’s role in enterprise productivity, decision excellence, and planning transformation
- Preferred: Passion for AI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning
Benefits
- Hybrid role — based 2 days a week out of our San Ramon office
- Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
- Reasonable accommodation for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment
- Base Salary Range: $163,000—$220,000 USD
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingartificial intelligencepredictive AIgenerative AIagentic AIEnterprise Performance ManagementIntegrated Business PlanningBusiness Intelligencemessaging frameworkssales enablement
Soft skills
cross-functional collaborationexcellent written communicationexcellent verbal communicationevangelizing AI solutionstranslating complex conceptscreating compelling narrativesinfluencing innovation prioritiesengaging technical audiencesengaging business audiencespassion for AI innovation
Certifications
Bachelor’s degreeadvanced qualifications in product marketingcertifications in AI/MLcertifications in enterprise SaaS
