Marketing Specialist, Demand Generation – Field Marketing
Analytic Partners
full-time
Posted on:
Location Type: Hybrid
Location: Miami • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Analytic Partners is seeking a highly collaborative, organized and growth-oriented Demand Generation & Field Marketing Specialist to support our global demand generation and field marketing initiatives.
- Campaign Management: Help build and optimize multitouch global programs utilizing various marketing tactics with a focus on account-based marketing (ABM) and lead nurture programs, including but not limited to paid advertising, events, and email.
- Field Marketing Support: Assist with the planning and coordination of field marketing initiatives (conferences, trade shows, webinars, customer events), including events logistics (research, internal comms, travel plans assistance, project timelines, promotional inventory preparation and vendor management) with possible onsite support.
- Performance Optimization: Analyze campaigns performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results.
- Collaboration: Work closely with the sales, operations, content, and design teams to align messaging, creative assets, and campaign tracking to resonate with target audience.
- Budget & Reporting: Assist in managing the demand generation & field marketing budgets, ensuring campaigns & events are executed within budget and deliver strong ROI. Contribute to quarterly performance reports for leadership visibility.
- Market Insights: Maintain a pulse on competitors' activity, latest marketing and industry trends to help refine and optimize marketing programs strategies.
Requirements
- Education: Bachelor's degree in business, marketing, or related field.
- Experience: Minimum of 3 years in a full-time marketing role, performance marketing (demand generation, growth, field/events marketing) preferred.
- Performance: Experience supporting B2B marketing programs across multiple regions, including campaigns coordination, events support and marketing analytics.
- Technical Skills: Experience with paid media platforms (Google Ads, LinkedIn), SEO, and email marketing tools. Proficient in Salesforce, HubSpot, and ABM platforms (6sense preferred). Strong Excel skills and familiarity with project management tools such as Monday.com or similar. Additional experience with data-driven optimization, analytics, or event management tools is a plus.
- Analytical Mindset: Data-driven mindset, comfortable analyzing results to identify performance improvements based on goals and KPIs metrics.
- Self-Motivation: A proactive, adaptable self-starter with attention to details.
- Project Management: Strong project management skills, ability to juggle multiple projects, vendors and deadlines while staying within budget in a fast-paced environment.
- Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Fluent spoken and written English required to engage with both internal teams and external prospects/customers.
- Ability to travel up to 30% when needed.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationfield marketingcampaign managementaccount-based marketinglead nurture programsmarketing analyticsSEOdata-driven optimizationproject managementperformance marketing
Soft skills
collaborationself-motivationattention to detailcommunicationorganizational skillsadaptabilityanalytical mindsetproactive approachability to juggle multiple projectscross-functional teamwork