Analyte Health

Growth Marketing

• Lead launch of our PaternityLab brand in foreign markets, starting with the United Kingdom then expanding across Europe.
• Navigate regulatory requirements, build local partnerships, and oversee market entry strategies.
• Manage and expand our Amazon channel to maximize sales, visibility, and profitability.
• Oversee the launch of our legal paternity business, developing partnerships with courthouses and legal networks.
• Manage and maintain our Houston headquarters building, oversee vendor relationships, facility improvements, and day-to-day operations.
• Spearhead the launch of our clinical chemistry lab including sourcing equipment, securing permits (e.g., CLIA), and building a skilled team.
• Develop a mobile phlebotomy network and establish partnerships with independent specimen collection sites nationwide.
• Identify, negotiate, and manage strategic alliances to broaden Analyte Health’s service footprint.

Director, Laboratory Growth and Strategy