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Senior Product Marketing Manager
AmwellSenior product marketer commercializing Amwell’s technology-enabled healthcare platform for payer markets. Developing go-to-market strategy, sales enablement, RFP messaging, and competitive positioning.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within the healthcare IT and payer markets, with a strong focus on developing go-to-market strategies, sales enablement materials, and effective messaging for complex sales environments. Proven ability to lead cross-functional initiatives and analyze market trends to drive successful product launches.
Highest-signal resume keywords
Product Marketing ExperienceHealthcare IT FluencyGo-To-Market Strategy DevelopmentSales Enablement Material CreationCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market InitiativesSales EnablementMarket AnalysisMessaging FrameworksRFP Response SupportCompetitive InsightsOutcome-Driven NarrativesLaunch SequencingPerformance MetricsPayer Market Positioning
Soft Skills
Project ManagementWritten CommunicationVerbal CommunicationLeadershipCollaboration
Certifications & Qualifications
Identity Verification through Greenhouse Identity Verification powered by CLEAR
Industry Keywords
Digital HealthPayer MarketsB2B MarketingEnterprise SalesHealthcare Technology
About the role
Key responsibilities & impact- Drive commercialization of Amwell’s healthcare technology-enabled care solutions
- Execute high-impact go-to-market initiatives
- Enable enterprise sales teams and support strategic deals and RFP responses
- Translate complex product and clinical capabilities into differentiated, outcome-driven messaging
- Develop and refine platform positioning for the payer market
- Define go-to-market strategy, target segments, launch sequencing, and success metrics
- Coordinate launches across Product, Sales, Marketing, and Customer Success
- Lead go-to-market initiatives for new products, capabilities, and payer-market expansions
- Develop thought leadership on payer market trends
- Partner on pricing and packaging strategy
- Create launch messaging, sales tools, enablement materials, executive-ready materials, and payer-facing resources
- Support RFP responses with differentiated messaging and positioning
- Maintain reusable messaging frameworks, competitive battlecards, and positioning guidance
- Track and analyze launch and enablement performance
- Monitor payer and digital health market trends and synthesize insights
- Partner with Product on roadmap priorities and launches
- Align campaign messaging with payer positioning alongside Performance Marketing
- Develop proof points and outcomes-driven narratives with Customer Success and clinical teams
- Coordinate internal training and field readiness with Sales Enablement
- Deliver high-impact launches, field adoption, differentiated sales messaging, compelling RFP positioning, and actionable competitive insights
Requirements
What you’ll need- 8+ years of product marketing or related B2B marketing experience
- Deep fluency in healthcare IT, digital health, or payer markets
- Demonstrated experience supporting enterprise sales organizations and complex deal cycles
- Proven ability to translate technical capabilities into clear buyer value
- Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
- Strong cross-functional leadership and project management skills
- Excellent written and verbal communication skills
- Candidates for this role are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process
- Completion of identity verification is a condition of continuing in the recruitment process
Benefits
Comp & perks- Flexible Personal Time Off (Vacation time)
- 401K match
- Competitive healthcare, dental and vision insurance plans
- Paid Parental Leave (Maternity and Paternity leave)
- Employee Stock Purchase Program
- Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
- Free Subscription to the Calm App
- Tuition Assistance Program
- Pet Insurance
- Virtual-first work environment
- Work-life flexibility, including Summer Fridays and designated Mental Health Days
- Opportunities to stretch and learn
- Generous total rewards packages