Data Analytics & Insights Manager
Amsive
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- The Data Analytics & Insights Manager serves as the strategic measurement and analytics lead across Amsive’s portfolio of performance media accounts.
- Design and execute statistically rigorous marketing experiments, including geo-based holdout tests and cross-channel incrementality studies.
- Audit and validate measurement work across the team to ensure accuracy and defensibility before client delivery.
- Conduct headroom modeling and regression-based diminishing returns analysis.
- Develop executive-facing deliverables and performance narratives for clients and new business pitches.
Requirements
- 5+ years of experience in marketing media analytics, marketing science, or performance measurement
- Deep understanding of experimental design for marketing and statistical validation methodologies
- Strong statistical proficiency, including power analysis and test design validation
- Experience generating actionable insights that influence media investment decisions
- Proficiency in Power BI (including DAX) and advanced Excel
- Strong understanding of full-funnel paid media measurement and attribution
- Experience implementing and troubleshooting tracking and attribution methodologies
- Ability to clearly communicate complex technical findings to executive-level stakeholders.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing media analyticsexperimental designstatistical validation methodologiespower analysistest design validationfull-funnel paid media measurementattribution methodologiesheadroom modelingregression-based analysisdata analysis
Soft Skills
communicationstrategic thinkinganalytical thinkingproblem-solvingstakeholder management