Lead Generation

• Work on direct response and lead generation accounts in multiple verticals
• Campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, and performance reporting
• Assist Manager, Digital Media with launch and optimization tactics necessary to meet campaign performance goals
• Conduct and review keyword, audience, & bid research and management; monitor budgets for all active client campaigns
• Ensure ads are targeted to the most relevant audiences/search queries/etc.
• Design and oversee tests; implement, track, and report on tests
• Oversee development of display ads, occasional text ad copy writing and social ad creation for Paid Search and Paid Social campaigns
• Compile detailed, easy-to-read reports; find insights and suggest solutions; work with analytics team to build new reports
• Control quality: ensure all ads, budgets, settings, etc. are correct for each client
• Stay informed of industry trends and best practices and share knowledge with team members
• Contribute proactively to corporate initiatives, process changes, and other duties as needed
• Update clients and agency partners on the success of active campaigns
• May help support interns and contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries

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