Amplity Health

Lead Generation Leader

Amplity Health

full-time

Posted on:

Location Type: Remote

Location: Florida • Kentucky • United States

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Job Level

Senior

About the role

  • Develop and coach a high performing LeadGen team, providing guidance on outreach strategies, campaign execution, and performance metrics.
  • Actively participate in lead generation activities, including outbound prospecting.
  • Integrate the Salesforce Sales Engagement Module for omnichannel campaigns (email, calling, SMS, and LinkedIn messaging).
  • Drive the creation and execution of impactful omnichannel campaigns tailored to Ideal Customer Profiles (ICPs) and target audiences.
  • Ensure follow-up on inbound leads generated by campaigns, qualifying opportunities, and preparing detailed briefing documents for Business Development handoff.
  • Leverage real-time analytics and Salesforce dashboards to track campaign performance, contact quality, conversion rates, and overall impact.
  • Provide regular reporting and insights to key stakeholders, recommending adjustments to optimize outreach strategies.
  • Ensure transparent communication of KPIs and performance metrics across the organization.

Requirements

  • Bachelor’s degree from an accredited institution
  • 5+ years of experience in outbound sales, business development, or lead generation in a B2B environment
  • Experience in the pharmaceutical or life sciences industry with progressively increasing responsibilities in Sales, Marketing, Commercial Operations, or Business Development is a plus
  • Experience leading a team with measured results
  • Willingness to work in multiple time zones
  • Proven track record of success in driving lead generation campaigns and implementing new tools or technologies in excess of $3M annually
  • Expertise in Salesforce Sales Engagement Module and other CRM tools
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities effectively
  • Self-motivated and results-driven, with a focus on achieving and exceeding sales targets
  • Residence in Eastern or Central time zone strongly preferred.
Benefits
  • medical, dental, vision
  • 401K
  • generous PTO
  • employer funded mental wellness program
  • life insurance
  • long-term disability
  • short-term disability
  • competitive base salary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationoutbound prospectingcampaign executionperformance metricsreal-time analyticsSalesforce Sales Engagement ModuleCRM toolsomnichannel campaignsconversion ratesbusiness development
Soft Skills
coachingcommunicationorganizational skillsattention to detailself-motivatedresults-driventeam leadershipstrategic thinkingadaptabilitystakeholder management
Certifications
Bachelor’s degree