Head of Product Marketing

Amplitude

Head of Product Marketing shaping Amplitude’s AI analytics platform narrative across analytics, Statsig, and proactive Agents. Building the AI-native PMM function and leading major product launches.

Posted 8/20/2026full-timeRemote • California, Colorado, New York, Washington • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in product marketing strategy, particularly for technical and AI/ML products, with a strong ability to lead teams and develop compelling market narratives. Proven track record in go-to-market strategy, product positioning, and cross-functional collaboration.

Highest-signal resume keywords

10+ Years Product Marketing ExperienceTechnical Product Marketing StrategyGo-To-Market Strategy DevelopmentAI/ML Product ExpertiseCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket Insights AnalysisGTM StrategyProduct Launch ManagementData Analytics UnderstandingAI/ML KnowledgeSaaS Product MarketingEnterprise Product MarketingDeveloper Platform Expertise

Soft Skills

Exceptional Storytelling AbilityHigh AgencyAbility to Thrive in AmbiguityPlayer-Coach LeadershipCoaching and Development Skills

Industry Keywords

Product MarketingTechnical ProductsEnterprise SolutionsSaaSAI/MLData AnalyticsMarket PositioningCustomer SuccessCross-Functional TeamsRapidly Evolving Markets

About the role

Key responsibilities & impact

Define Amplitude’s overarching product marketing strategy and narrative across analytics, Statsig, and proactive Agents
Develop differentiated positioning and bring the company’s worldview to life
Lead go-to-market strategy for major products and launches, including positioning, messaging, launch strategy, enablement, customer proof, and adoption
Partner with Product and Engineering to bring products and capabilities to market
Build and coach a high-performing AI-native product marketing function
Set team priorities, operating cadence, and quality standards
Develop product marketing managers into stronger strategists and storytellers
Develop deep customer, competitor, and market insight
Bring customer and market insights to Product, Engineering, and go-to-market teams to influence products and experiments
Partner cross-functionally with Product, Engineering, Sales, Marketing, Customer Success, and executive leadership

Requirements

What you’ll need

10+ years of product marketing experience
Significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products
Experience leading and developing a product marketing team while maintaining a strong track record as a hands-on individual contributor
Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets
Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership
Strong technical product marketing experience
Ability to quickly understand complex systems such as data, analytics, AI/ML, or developer platforms
Ability to build credibility with engineering teams and translate technical capabilities into clear, differentiated market narratives
Player-coach approach
AI-native mindset and a point of view on how AI is changing products
Exceptional multi-audience storytelling ability
High agency
Ability to thrive in ambiguity and change

Benefits

Comp & perks

Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period up to $2,000 annually
Flexible time off
Paid holidays
Monthly wellness stipend
Monthly commuter transit/parking stipend
Quarterly learning and development stipend
New hire home office equipment stipend
12 weeks of Paid Parental Leave
Carrot Fertility Benefits/Adoption/Surrogacy support
Back-up Child Care support
Mental health and wellness benefits, including no-cost access to Modern Health coaching and therapy sessions
Employee Stock Purchase Program (ESPP)
Mentorship programs
Management training
Wellness initiatives
Charitable giving grant
Paid volunteer time off
Equity, benefits and other forms of compensation