Product Marketing Manager – Core Math

Amplify

Product Marketing Manager leading product marketing initiatives for K-12 core math program at Amplify. Collaborating with product, marketing, and sales teams to drive product adoption and market strategy.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Execute go-to-market (GTM) planning and execution for new product launches and feature updates.
Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption.
Identify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goals.
Develop messaging, positioning, tools, and materials that highlight the value of our product in a competitive market.
Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials.
Create high-quality marketing materials, including case studies, white papers, webinars, and sales enablement tools.
Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs.
Support messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversion.
Work closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementations.
Participate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the market research team to understand broader market dynamics.
Analyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategies.
Develop a deep understanding of math education market dynamics and issues, becoming a market expert for the marketing, product, and sales teams.
Act as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaigns.

Requirements

What you’ll need

Bachelor’s degree
3+ years of experience in product marketing
Proven ability to manage multiple projects simultaneously
Exceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure)
Technical proficiency and experience with Google Suite
Self-directed and motivated, with the ability to work independently and collaboratively with a team

Benefits

Comp & perks

401(k) plan
competitive health insurance and mental health options
basic life insurance
paid time off
parental leave
access to best-in-class development programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market planningmarket researchSEOcontent creationsales enablementcompetitive analysisproject managementmessaging developmentdata analysis

Soft Skills

writing skillsattention to detailself-directedmotivatedcollaborativestrategic thinkingcommunicationadvocacyorganizational skillsproblem-solving

Certifications

Bachelor's degree