Senior CRM Strategic Planning Analyst

ampfy

Senior CRM Strategist driving data-centric customer relationship strategies at Just a Little Data. Leading cross-functional initiatives to optimize customer journeys and engagement.

Posted 4/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Lead the design of data-driven CRM strategies based on data, consumer behavior and business objectives, from diagnosis through execution and measurement.
Map end-to-end customer journeys (B2B and B2C) and create multichannel communication flows (email, SMS, push, WhatsApp, etc.) aligned with retention, loyalty and LTV goals.
Define strategic KPIs, monitor performance and propose continuous testing to optimize results.
Act as a bridge between Data, Marketing, Customer Service and Innovation, ensuring the CRM strategy is integrated across all business areas.
Conduct workshops and strategic presentations for clients and internal stakeholders, with clear storytelling, relevant data and a long-term vision.
Anticipate Martech and CRM trends, bringing practical innovation to projects.
Mentor and elevate the team, disseminating best practices, frameworks and a results-oriented culture.

Requirements

What you’ll need

Solid experience (minimum 6-8 years) in strategic CRM planning at agencies, consultancies or large companies, with a proven portfolio across multiple sectors.
Proficiency in CRM platforms (Salesforce, Oracle, HubSpot, Adobe, RD Station, etc.) and analytics tools (Google Analytics, Looker, Power BI, etc.).
Ability to read, interpret and translate data into business decisions — not just reporting, but generating actionable insights.
A 360° view of marketing and customer experience, fluent in concepts such as CDP, advanced segmentation, personalization, automation and CLV.
Excellence in verbal and written communication (impeccable Portuguese; advanced English is a strong plus).
Advanced presentation, storytelling, slide design and strategic meeting facilitation skills.
Hands-on, solution-oriented and results-driven mindset, comfortable working in agile environments with challenging deadlines.

Benefits

Comp & perks

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Hard Skills & Tools

CRM strategydata analysiscustomer journey mappingmultichannel communicationKPI definitionperformance monitoringMartech trendsadvanced segmentationpersonalizationautomation

Soft Skills

storytellingverbal communicationwritten communicationpresentation skillsstrategic meeting facilitationmentoringresults-oriented mindsetsolution-oriented mindsetteam leadershipagile mindset