Senior SEO Specialist
Ingersoll Rand
Job Level
Mid-LevelSenior
About the role
- Develop and implement SEO strategies to increase website traffic and organic lead generation.
- Optimize website structure, content, and technical performance to improve search engine rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Track, analyze, and report on website and campaign performance using analytics tools.
- Support the digital marketing team in executing online campaigns, including data analysis and optimization for lead quality.
- Collaborate with content, design, tech and marketing teams to ensure SEO best practices are integrated across all digital initiatives.
Requirements
- Min. Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience min. 5 years in SEO, preferably within a B2B environment.
- Strong knowledge of SEO tools: Google Analytics, Google Search Console, SEMrush / Ahrefs.
- Understanding of digital marketing channels including paid media, social, and content marketing.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Familiarity with website management (CMS platforms)is a plus.
- Experience with Google Ads, including SEM and Performance Max campaigns, is a plus.
