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Corporate Affairs Director – Brand Marketing, Partnerships
AmgenCorporate Affairs Director at Amgen leading development and execution of corporate marketing strategies. Strengthening brand visibility and stakeholder engagement while overseeing partnerships and sponsorships.
About the role
Key responsibilities & impact- Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation.
- Serve as SME to advise on audience, campaigns, channels, and optimization.
- Partner cross-functionally to translate brand strategy into integrated, impactful programs.
- Identify opportunities to enhance visibility, positioning, and audience engagement.
- Ensure alignment with enterprise business, communications, and reputation priorities.
- Lead end-to-end paid media strategy across digital and emerging channels.
- Develop audience segmentation and targeting to maximize effectiveness.
- Deliver integrated campaigns across paid, owned, earned, and shared channels.
- Establish measurement frameworks linking investments to business outcomes.
- Evaluate emerging platforms, technologies, and approaches to improve performance.
- Lead enterprise sponsorship and partnership strategy end-to-end.
- Source, negotiate, and manage partnerships to strengthen brand visibility and reputation.
- Develop integrated activation plans across channels.
- Ensure alignment with enterprise priorities and measurable value delivery.
- Implement frameworks to assess performance and guide investments.
- Partner with Product Marketing and Commercial teams to drive best practices and innovation.
- Lead agencies and external partners to ensure strategic and creative excellence.
- Build and develop high-performing teams.
- Establish scalable operating models, processes, and governance.
- Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Requirements
What you’ll need- Doctorate degree and 4 years of marketing, communications, or related experience OR Master's degree and 7 years of marketing, communications, or related experience OR Bachelor's degree and 9 years of marketing, communications, or related experience
- 10+ years of experience in brand marketing, integrated marketing, corporate marketing, sponsorships, media, or related disciplines.
- Expertise in audience strategy, segmentation, omnichannel campaign development, paid media, and marketing measurement.
- Experience developing and leading enterprise-level marketing campaigns that drive awareness, engagement, and reputation outcomes.
- Demonstrated success managing sponsorship portfolios, strategic partnerships, or experiential marketing programs.
- Strong understanding of digital marketing platforms, analytics, marketing technologies, and emerging marketing trends.
- Experience building teams, creating new capabilities, and leading through growth and organizational change.
- Proven ability to influence senior leaders and lead cross-functional initiatives across complex organizations.
- Experience working within biotechnology, healthcare, life sciences, or other highly regulated industries preferred.
- Agency experience or significant experience managing agency relationships preferred.
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingintegrated marketingaudience strategysegmentationomnichannel campaign developmentpaid mediamarketing measurementsponsorship managementstrategic partnershipsexperiential marketing
Soft Skills
leadershipinfluencecollaborationinnovationaccountabilityteam buildingorganizational changecross-functional initiative managementcommunicationperformance assessment
Certifications
Doctorate degreeMaster's degreeBachelor's degree