US Consumer Marketing Director – Obesity and Related Conditions

Amgen

Consumer Marketing Director developing and executing consumer marketing strategy for MariTide. Leading impactful campaigns and building high-performing marketing teams.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesLead💰 $184,336 - $249,396 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of the US consumer marketing strategy for MariTide.
Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels.
Provide strategic guidance on media planning, channel investment decisions, and tentpole activations.
Build alignment across commercial, medical, access, analytics, and corporate affairs teams.
Build the consumer marketing function and operating model needed to support launch and long-term growth.
Lead campaign development, validation, production, launch, and optimization.
Translate consumer insights into compelling positioning, messaging, and creative campaigns.
Oversee agency partners across creative, social, media, and production.
Drive creation of a differentiated consumer journey and engagement ecosystem.
Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels.
Build and scale a robust consumer engagement ecosystem.
Develop and execute a best-in-class social media strategy.
Identify and activate key cultural moments and tentpole opportunities.
Champion innovative digital activations and data-driven personalization.
Evaluate emerging platforms and technologies to drive growth and engagement.
Build and lead a best-in-class consumer marketing organization.
Recruit, develop, coach, and retain top marketing talent.
Establish clear priorities, performance expectations, and development plans.
Foster a culture of innovation, accountability, collaboration, and excellence.
Mentor future leaders and build succession plans.
Establish KPIs, measurement frameworks, and performance dashboards.
Optimize campaigns using analytics and consumer insights.
Lead test-and-learn initiatives to improve effectiveness and efficiency.
Manage budgets and ensure effective resource allocation.

Requirements

What you’ll need

Doctorate degree and 4 years of marketing or production experience OR Master’s degree and 7 years of marketing or production experience OR Bachelor’s degree and 9 years of marketing or production experience
Demonstrated success developing and leading consumer marketing strategies for major brands or launches.
Deep expertise in direct-to-consumer marketing, digital engagement, and social media.
Proven experience leading campaign development from insight generation through production and optimization.
Demonstrated success building, leading, and developing high-performing marketing organizations.
Strong agency management experience across creative, social, digital, media, and production partners.
Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferred.
Obesity, metabolic disease, or chronic disease experience preferred.
MBA or advanced degree preferred.

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer marketing strategydigital engagementsocial media strategycampaign developmentdata-driven personalizationanalyticsperformance measurementbudget managementconsumer insightsomnichannel programs

Soft Skills

leadershipcollaborationinnovationcoachingmentoringaccountabilitycommunicationstrategic guidanceteam buildingperformance optimization

Certifications

Doctorate degreeMaster’s degreeBachelor’s degreeMBA