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Senior Manager, Marketing – Lifecycle Value Lab
AmgenSenior Manager Marketing at Amgen focusing on brand growth and organizational efficiency initiatives. Collaborating with cross-functional teams to develop strategic marketing plans and optimize customer experience.
About the role
Key responsibilities & impact- Join Amgen’s Mission of Serving Patients
- Help create enterprise value by testing new technologies and novel ways of working across the LVL portfolio and scaling proven innovations
- Support portfolio brands by leading strategic marketing initiatives, omnichannel tactics, and experimentation efforts
- Partner with Brand Marketing, Business Analytics & Insights, Media, Medical, Value & Access, Patient Support, and cross-functional partners to identify business opportunities
- Develop testable hypotheses, execute marketing experiments, measure performance, and scale learnings across brands
- Report to the Executive Director, Brand Lead, Marketing and Experimentation Operations Lead, Lifecycle Value Lab
- Operate with strategic agility, strong executional discipline, and a collaborative enterprise mindset.
Requirements
What you’ll need- Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- 5+ years of marketing experience, preferably in biotech, pharmaceutical, healthcare
- Experience developing, executing, and measuring non-personal promotion, omnichannel marketing, digital campaigns, or customer engagement programs.
- Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement.
- Demonstrated ability to translate complex business challenges, data, and insights into simple, actionable marketing strategies and tactics.
- Experience developing KPI dashboards, measurement plans, market research plans, or performance readouts.
- Strong analytical skills and familiarity with biopharmaceutical data sources, claims data, customer insights, and/or marketing performance analytics.
- Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus.
- Strong project management skills, with demonstrated ability to manage multiple workstreams, timelines, agencies, vendors, and budgets.
- Experience effectively partnering with and managing external agencies, media partners, and vendors.
- Demonstrated ability to operate in a highly matrixed, fast-changing, and ambiguous environment.
- Collaborative teammate with the ability to motivate, influence, and align cross-functional partners without direct authority.
- Strong written, verbal, and presentation skills, including experience presenting marketing strategies, tactical plans, or performance results to leadership and large groups.
- Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution.
- Experience with experimentation, test-and-learn approaches, agile ways of working, lifecycle management, or innovation frameworks.
- Passion for serving patients and advancing Amgen’s mission.
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingbusiness analyticsomnichannel marketingdigital campaignscustomer engagement programsKPI dashboardsmarket researchperformance analyticsproject managementexperimentation
Soft Skills
analytical skillscollaborationinfluencemotivationorganizational skillscommunicationpresentation skillsstrategic agilityexecutional disciplineself-starter