Associate Director – Marketing AI, Innovation

Amgen

Associate Director of Marketing AI & Innovation at Amgen, focusing on AI-enabled marketing capabilities and operationalizing the GEO model. Collaborating across functions to drive brand strategy and execution.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $158,999 - $215,116 per yearWebsite

About the role

Key responsibilities & impact

The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across Amgen’s brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships.
Drive adoption and execution of the GEO operating model across priority brands, embedding GEO principles into campaign planning, content strategy, and optimization workflows.
Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into tangible brand use cases and outcomes.
Support implementation of pilot programs across brands, capturing learnings and enabling enterprise scaling solutions through structured playbooks and recommendations.
Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes.
Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving continuous improvement and scaling best practices.
Partner cross-functionally to define the future marketer experience, identify required capabilities, and drive their development and implementation.
Lead change management efforts to embed new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams.

Requirements

What you’ll need

Doctorate degree and 3 years of Marketing experience OR Master’s degree and 5 years of Marketing experience OR Bachelor’s degree and 7 years Marketing experience OR Associate’s degree and 12 years of Marketing experience OR High school diploma / GED and 14 years of Marketing experience
Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing
Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)
Experience translating strategy into execution across multiple brands or markets
Proven ability to manage external partners and vendors to deliver business outcomes.
Strong cross-functional collaboration skills within a matrixed organization
Experience in change management and driving adoption of new capabilities or ways of working
Ability to influence across levels and functions, including brand, media, analytics, and technology teams
Strong analytical mindset with ability to translate data into actionable insights
Excellent verbal and written communication skills
Track record of delivering complex initiatives that drive measurable business impact.

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI-enabled marketingGenerative Engine Optimizationomnichannel marketingcontent marketingperformance marketingSEOanalyticschange managementdata translationmarketing execution

Soft Skills

cross-functional collaborationinfluencinganalytical mindsetcommunicationleadershipstrategic thinkingproblem-solvingadaptabilityrelationship managementcontinuous improvement