Senior Media Marketing Manager, Rare Disease

Amgen

Senior Marketing Manager leading media strategies for Oncology brands at Amgen. Developing and implementing powerful multi-channel media plans critical to commercial success.

Posted 5/8/2026full-timeRemote • Illinois, New York • 🇺🇸 United StatesSenior💰 $143,590 - $194,268 per yearWebsite

About the role

Key responsibilities & impact

Leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgen’s Oncology brands
Supporting both consumer (DTC) and professionally-targeted (HCP) media strategies, investments and measurement
Developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging
Reporting into the Associate Director, US Media of Rare Disease and partnering heavily with internal and external cross-functional partners and be responsible for leading and managing our media agencies
Supporting the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets
Leading development of brand media briefs in partnership with brand teams
Managing all elements of brand media plans, including leading the agency to develop annual and in-year plans, that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget
Working across the RDBU portfolio, in partnership with the GCC Media Team, brand teams and agency, to optimize the portfolio media strategy, targeting and tactical brand plans to drive synergies, effectiveness and efficiencies
Leading strategic development and realization of media partnerships, improving return on investment, value and performance
Uncovering insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands
Leadership of media agency to hold them accountable to the highest standards of performance
In partnership with CD&A, developing and tracking metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand
Being the brand liaison and key support to Corporate advocacy, Patient advocacy and SciComm
Implementing test and learns to support marketing innovation in media
Enhancing processes to improve the way we operate with our media agency and deliver reporting, financials, and best practices for the brands
Driving media training initiatives to help upskill within the organization
Onboarding new media partners on the Amgen processes
Supporting key GCC Media Enterprise projects and contributing to the future evolution of GCC Media
Leading project management initiatives on new media assignments
Attending external and internal training/conferences and sharing insights with GCC Team

Requirements

What you’ll need

Doctorate degree and 2 years of client-side marketing/media and/or Agency Media experience
Master’s degree and 4 years of client-side marketing/media and/or Agency Media experience
Bachelor’s degree and 6 years of client-side marketing/media and/or Agency Media experience
Associate’s degree and 10 years of client-side marketing/media and/or Agency Media experience
High school diploma / GED and 12 years of client-side marketing/media and/or Agency Media experience
Deep HCP/DTC Marketing/Media Experience
Technical competencies: Media targeting and segmentation, Multi-channel and Omni-Channel media plan development, media measurement/optimization, and agency leadership
Expertise in DTC media planning and deliveries for traditional/linear/TV as well as digital channels
Deep Experience designing and implementing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA) management, omnichannel integration, data leads and alert targeted HCP programs, custom programs, EHR, Display, Programmatic, SEM and SEO, etc.
Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact
Strong ability in both proactively leading cross-functional teams, and in being a member of a cross-functional team
Strong communication effectiveness: The ability to optimally empower, effectively engage, connect, and influence senior management and marketing organizations
Ability to explain complex details in concise and clear ways to drive team member alignment
Ability to translate and communicate sophisticated, complex information/strategies into simple and impactful executional media plans
Experience working within creative and/or media agencies
Preferred experience working in rare disease and/or therapeutic areas with small patient/customer audience sizes
Pharmaceutical marketing experience
Strong project management skills
Strong interpersonal skills
Experience working across multiple agencies and media channels
Multi-tasking abilities to work across multiple brands with multiple indications and target audiences

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

media targetingsegmentationmulti-channel media plan developmentmedia measurementmedia optimizationagency leadershipDTC media planningHCP-targeted media effortsprogrammatic advertisingSEO

Soft Skills

analytical skillscross-functional team leadershipcommunication effectivenessability to explain complex detailstranslating complex informationproject managementinterpersonal skillsmulti-tasking abilities