Amgen

Senior Manager, Digital Marketing – Ultra-Rare Medicines

Amgen

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $149,349 - $202,060 per year

Job Level

Senior

About the role

  • Lead the planning and implementation of Ultra-Rare Brand Strategies into digital means
  • Responsible for all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S.
  • Translate brand strategy into reality and guide Ultra-Rare towards the best possible outcomes
  • Own end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager
  • Serve as a key partner to brand leadership by turning strategic goals into actionable projects
  • Work closely with cross-functional teams including commercial, analytics, regulatory, compliance, and vendors
  • Support brand strategy execution by promoting analytics and automation tools
  • Convert brand objectives into measurable KPIs and SLAs
  • Maintain all current established Ultra-Rare brand and unbranded websites
  • Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement
  • Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs)
  • Manage daily relationships with agencies and publishers
  • Advocate for ongoing innovation and continual learning.

Requirements

  • Doctorate degree and 2 years of relevant marketing experience OR Master’s degree and 4 years of relevant marketing experience OR Bachelor’s degree and 6 years of relevant marketing OR Associate’s degree and 10 years of relevant marketing OR High school diploma / GED and 12 years of relevant marketing experience
  • 3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations
  • Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media
  • Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning
  • Strategic thinker capable of supporting key business decisions
  • Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests
  • Skilled in working with agencies and publishers to produce compelling creative content.
  • Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences
  • Strong bias for action and ability to prioritize in a fast-paced environment.
Benefits
  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
  • group medical, dental and vision coverage
  • life and disability insurance
  • flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingbrand strategyanalyticsautomation toolsKPI developmentSEOSEMCRMemail marketingdisplay advertising
Soft Skills
strategic thinkingleadershipcollaborationcritical thinkingcommunicationconsumer empathyprioritizationinnovationproject managementdata-driven decision making