Amgen

Director, Omnichannel Marketing – Content Production, Cardiovascular

Amgen

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,248 - $270,923 per year

Job Level

Lead

About the role

  • Lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels.
  • responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs).
  • report to the Brand Lead Executive Director.
  • Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams.
  • Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels.
  • Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience.
  • Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale.
  • Oversee modular content strategies, enabling reuse, speed, and personalization.
  • Drive innovation in AI-enabled content production and automation pilots.
  • Ensure alignment of content to channel strategy, audience needs, and brand priorities.
  • Oversee strategy and execution across key channels.

Requirements

  • Doctorate degree and 4 years of marketing experience OR Master's degree and 8 years of marketing experience OR Bachelor's degree and 10 years of marketing experience
  • At least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.
  • 8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries (preferred)
  • 3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams (preferred)
  • Proven expertise in omnichannel marketing, digital strategy, and content operations at scale (preferred)
  • Experience implementing data-driven, customer-centric engagement models (preferred)
  • Strong track record of leading cross-functional initiatives in matrixed organizations (preferred)
  • Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems (preferred)
  • Demonstrated ability to balance strategy, execution, and operational excellence.
Benefits
  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
  • group medical, dental and vision coverage
  • life and disability insurance
  • flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
omnichannel marketingdigital strategycontent operationsdata-driven engagement modelscustomer experienceAI-enabled content productionautomationmodular content strategiespersonalizationcompliance
Soft Skills
leadershipteam managementcross-functional collaborationstrategic thinkingoperational excellenceinnovationcommunicationresource allocationproject managementbehavior change