Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored to brand goals.
Connect execution to leading and lagging outcomes.
Run monthly and quarterly readouts focused on driving continuous optimizations and transforming learnings into playbooks that drive execution excellence.
Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media execution, audience relevance and creative performance.
Leverage clean room solutions to design and analyze brand-specific audiences, and personas, that can enhance HCP and consumer targeting.
Evaluate reach and quality by channel to minimize overlap and optimize frequency.
Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive-ready dashboards.
Support and participate in Amgen’s taxonomy governance helping drive best practices and consistency on our strategy to launch and track our marketing initiatives.
Advocate for high standards in data quality, consent, and privacy.
Drive cross‑functional alignment between marketing, analytics, and media strategy groups, translating analytics to actionable recommendations and influencing senior partners for data-driven decisions.
Apply pharma‑specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights.
Requirements
Doctorate degree and 4 years of analytics, operations or pharma experience OR Master’s degree and 8 years of analytics, operations or pharma experience OR Bachelor’s degree and 10 years of analytics, operations or pharma experience
at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources
Proven leadership in digital analytics spanning media, web, and CRM; experience crafting KPI frameworks and campaign optimization for HCP and consumer audiences.
Hands-on familiarity with web and digital stacks, ad and analytics platforms (Adobe/GA, Campaign Manager, DV360, Meta)
Working knowledge of SQL/Python and cloud data ecosystems (Databricks, Snowflake, Azure)
Strong project management and organizational skills to manage multiple priorities in parallel
Experience with agile and kanban methodologies
Experience partnering with Brand and Finance; ability to influence without formal authority and navigate ambiguous, fast-moving priorities.
Experience in Pharma/biotech or other regulated industry with strong understanding of compliance, privacy, and consent practices.
Benefits
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analyticsKPI frameworkscampaign optimizationSQLPythoncloud data ecosystemsweb analyticsdigital analyticsdata modelingdata governance