Director

• Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored to brand goals.
• Connect execution to leading and lagging outcomes.
• Run monthly and quarterly readouts focused on driving continuous optimizations and transforming learnings into playbooks that drive execution excellence.
• Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media execution, audience relevance and creative performance.
• Leverage clean room solutions to design and analyze brand-specific audiences, and personas, that can enhance HCP and consumer targeting.
• Evaluate reach and quality by channel to minimize overlap and optimize frequency.
• Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive-ready dashboards.
• Support and participate in Amgen’s taxonomy governance helping drive best practices and consistency on our strategy to launch and track our marketing initiatives.
• Advocate for high standards in data quality, consent, and privacy.
• Drive cross‑functional alignment between marketing, analytics, and media strategy groups, translating analytics to actionable recommendations and influencing senior partners for data-driven decisions.
• Apply pharma‑specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights.

Director, Media Analytics

Director, Marketplace – School & Office

Director of Strategic Engagement

Director of FHP

Senior Director – Environmental, Health & Safety

Director, Data Products – Global Deal Data