Senior Manager, HCP Omnichannel Promotions
Amgen
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $156,353 - $184,355 per year
Job Level
Senior
About the role
- Translate Repatha’s HCP omnichannel strategy into best-in-class execution
- Oversee end-to-end campaign orchestration
- Manage a direct report (Senior Marketing Associate)
- Act as a key partner in driving data-driven optimization
- Lead day-to-day execution of HCP omnichannel promotional campaigns across digital, CRM, RepathaHCP.com, programmatic, and point-of-care channels
- Translate high-level omnichannel strategies into detailed tactical plans, including channel mix, content delivery, and campaign sequencing
- Own performance dashboards and reporting for HCP campaigns
- Analyze engagement and prescribing behavior metrics to provide actionable optimization recommendations
- Pilot test-and-learn initiatives across new channels, messaging, and digital partners
- Collaborate closely with Marketing Operations, IS, media agencies, and other external partners to deliver integrated campaign execution
- Support cross-functional alignment with Sales, Patient Access, and Corporate Affairs
- Proactively monitor budgets and recommend reallocations
Requirements
- Doctorate degree and 2 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization
- Or Master’s degree and 4 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization
- Or Bachelor’s degree and 6 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization
- Or Associate’s degree and 10 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization
- Or High school diploma / GED and 12 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization
- Proven ability to lead omnichannel campaign execution, including CRM, programmatic, and digital channels
- Experience in campaign optimization, leveraging data and analytics to improve ROI
- Experience managing and developing direct reports, with demonstrated leadership skills
- Strong project management skills with the ability to coordinate multiple stakeholders and priorities
- Excellent communication and influence skills, capable of presenting insights and recommendations to senior leadership
- Experience working in pharmaceutical marketing or another highly regulated industry preferred
- Strong collaboration skills with agencies and cross-functional teams, ensuring integrated planning and execution
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
omnichannel campaign executionCRMprogrammatic advertisingdigital marketingcampaign optimizationdata analysisperformance dashboardsbudget managementtactical planningengagement metrics
Soft skills
leadershipproject managementcommunicationcollaborationinfluencestakeholder coordinationstrategic thinkingproblem-solvingadaptabilitycross-functional alignment