Own the customer research pipeline, including regular review of customer calls and interactions.
Design, launch, and analyze post-abandon and post-interaction surveys.
Leverage digital voice-of-customer methods.
Conduct ongoing competitive analysis of landing pages, funnels, messaging, creative, and offers.
Build and maintain a prioritized experimentation roadmap.
Design and execute landing page personalization strategies.
Collaborate with product, design, engineering, and analytics teams.
Define A/B tests, multivariate tests, and personalized experiences.
Analyze results, deliver clear readouts, and ensure learnings are documented.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
5+ years of experience in growth, CRO, experimentation, or product-adjacent roles.
Experience working in high-consideration funnels, financial services, fintech, or performance marketing environments is a plus.
Optimizely strongly preferred; experience with a comparable experimentation/personalization platform required.
Google Analytics 4 strongly preferred; Experience with a modern digital analytics platform required.
Experience with heatmap and session-recording tools.
Experience with voice-of-customer and intercept survey tools.
Familiarity with competitive intelligence tools.
Working knowledge of SQL.

Benefits

Medical
Dental
Vision
401(k)
Generous PTO
Paid time off
12 paid holidays per year
Paid training
Referral program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingmultivariate testingSQLdata analyticslanding page personalizationcompetitive analysisdigital voice-of-customer methodsexperimentationgrowthCRO

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solvingorganizational skills