Salesforce Marketing Cloud Technical Lead

Ameriprise Financial Services, LLC

Salesforce Marketing Cloud Technical Lead overseeing tools for engineers and driving transformation initiatives. Collaborating with partners to manage product roadmaps and changes in hybrid setup.

Posted 7/31/2026full-timeNoida • 🇮🇳 IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud and Salesforce CRM, with a strong focus on creating personalized customer journeys and optimizing data-driven marketing strategies. Proficient in full-stack development for Salesforce platforms, ensuring seamless integration and effective communication between marketing and sales processes.

Highest-signal resume keywords

Salesforce Marketing Cloud ExpertiseFull-Stack DevelopmentCustomer Journey DesignAdvanced SQL ProficiencySalesforce CRM Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Marketing CloudSalesforce CRMAdvanced SQLEmail StudioContent BuilderJourney BuilderAutomation StudioCloudPagesData ConfigurationSegmentation

Soft Skills

Problem-SolvingAnalytical SkillsCommunication Skills

Industry Keywords

Digital TransformationProduct RoadmapUser Acceptance TestingTechnical DocumentationMarketing Automation

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Helping a team responsible for building tools for engineers, platform wide improvements, driving digital transformation etc.
Work with business leaders/technology partners to create the product road map and manage any product changes through the development, user acceptance testing and implementation processes.
Be passionate about continuous improvement and bring impactful changes using latest technologies.

Requirements

What you’ll need

Overall 6+ years of experience in Salesforce Marketing Cloud & Core Salesforce CRM.
Subject Matter Expert knowledge of Salesforce Marketing Cloud and Salesforce CRM.
Hands-on experience as a full-stack developer for Salesforce Marketing Cloud creating personalized, dynamic messages, landing pages, SQL, and is experienced with data configuration, manipulations and advance segmentation.
Strong hands-on experience with Salesforce Marketing Cloud data and journeys, including advanced SQL and data objects for segmentation and troubleshooting, a clear understanding of the platform dependencies that enable personalization and reporting
Proven expertise designing and executing customer journeys using Email Studio, Content Builder, Journey Builder, Automation Studio, and CloudPages.
Should have experience in Sales or Service cloud, with experience in Salesforce Admin capabilities like Data Model, Security model, lightning pages, flows etc.
Hands-on experience with Salesforce Marketing Cloud and Salesforce CRM integrations, including designing and supporting MQL‑to‑SQL lead journeys, working with Leads, Contacts, Campaigns, and Campaign Members in Salesforce, and ensuring seamless data flow and alignment between marketing automation and sales processes.
Ability to evaluate implementations and provide optimizations and improvements if applicable.
Strong problem-solving, analytical, and communication skills.
Experience creating technical documentation, including technical specifications, test plans, and user guides.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities