Senior Email Marketing Specialist

AmeriPharma

Senior Email Marketing Specialist leading email marketing initiatives for a rapidly growing digital pharmacy. Focusing on engagement, conversion, and customer growth through personalized campaigns.

Posted 4/22/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $85,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategy and execution of email marketing initiatives that drive engagement, conversion, and customer growth
Develop targeted, personalized campaigns across the customer lifecycle—from lead nurturing to retention—using data-driven segmentation and automation
Manage the full email marketing process, including campaign planning, workflows, list growth and management, testing, reporting, and ongoing optimization
Work cross-functionally with the broader marketing team to identify key customer touchpoints and ensure email is effectively integrated into the overall customer journey
Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
Drive email list growth through creative opt-in strategies including partnering with key organizations
Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity
Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
Drive execution of new triggers, automation and personalization tactics
Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency
Produce weekly reports on email performance and provide insights for optimization
Use reports to analyze customer data to maximize campaign performance
Research and recommend appropriate email marketing tools and software
Keep up-to-date with latest best practices, strategies, and industry standards
Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM)
Develop and manage internal company communications, including email announcements and updates to ensure effective internal engagement
Collaborate with cross-functional teams to ensure operational emails align with overall marketing strategies and enhance the customer experience

Requirements

What you’ll need

5+ years of experience in email marketing, with a proven track record of growing engagement, conversion, and revenue growth
Proven ability to develop and execute email marketing strategy, including segmentation, lifecycle marketing, and campaign planning
Strong understanding of customer journeys and how to use emails to support acquisition, activation, retention, and re-engagement
Understanding of email deliverability and sender reputation best practices
Strong attention to detail and ability to manage multiple projects simultaneously
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Experience with lead generation and lead nurturing strategy, including building and optimizing automated flows
Strong analytical mindset, with experience using data to inform testing, optimization, and strategic decisions
Experience with email marketing platforms and analytics/reporting tools
Bachelor's degree in marketing, communications, or a related field preferred
Proficiency in ActiveCampaign strongly preferred
Experience with CRM systems like HighLevel strongly preferred
Strong design skills and experience with HTML and CSS responsive email templates
Experience with A/B testing and optimizing email campaigns
Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)
Experience with marketing automation tools (e.g., Marketo, HubSpot)

Benefits

Comp & perks

Competitive pay and generous compensation structures
Full benefits package including medical, dental, vision, and life that fits your lifestyle and goals
Employee assistance program to assist with mental health, legal questions, financial counseling, and more
401k program
Comprehensive PTO and sick leave options
Opportunities for growth and advancement
Casual Fridays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingsegmentationlifecycle marketingcampaign planningA/B testingHTMLCSSdata analysisautomationlead generation

Soft Skills

attention to detailcommunicationcollaborationproject managementanalytical mindset