Americanflat

Ecommerce

• Design Amazon listing assets: main images, secondary/infographic images, comparison charts, A+ Content (Premium A+ a plus), and Brand Store pages
• Create listing imagery for DTC, Wayfair, Target, Walmart, and other marketplace channels, adapted to each platform's specs and style requirements
• Design dimension callouts, size-comparison graphics, and "what's included" visuals that reduce returns and answer questions before they're asked
• Design Shopify storefront assets: homepage heroes, collection banners, landing pages, and promotional takeovers
• Create email designs and modular template blocks in partnership with our email marketer (Klaviyo)
• Produce paid ad creative for Meta, Google, and Pinterest — statics, carousels, with the volume and variation a testing program needs
• Maintain and evolve the Americanflat visual identity across all channels per our brand guidelines — typography, color discipline, logo usage, photography style
• Build templates and reusable systems so high-volume asset production stays fast and consistent
• Manage and organize the asset library: product images, lifestyle photography, logos, and working files
• Retouch and color-correct product photography; prepare images to spec (resolution, file size, format) per channel requirements

E-commerce Graphic Designer

Email Marketing Manager

• Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows
• Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions
• Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value
• Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)
• Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify
• Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)
• Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts
• Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish
• Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)
• Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)
• Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy
• Run a continuous A/B testing program: subject lines, send times, content layout, offer framing
• Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

E-commerce Graphic Designer

Email Marketer – Retention & Lifecycle