Americanflat

Product Analyst

• Research emerging trends, styles, and consumer preferences in home décor
• Benchmark competitor products on features, pricing, imagery, and positioning
• Identify white-space and market-gap opportunities to inform product ideas
• Analyze sales data and consumer feedback to optimize the product assortment
• Track KPIs such as sell-through rate, margin, inventory turnover, and weeks/months of cover
• Monitor SKU performance on Amazon (sales trends, pricing, listing quality) and flag best and worst performers
• Build and maintain recurring reports and presentations on product performance, trends, and insights
• Recommend improvements to pricing, listings, images, promotions, and product specs
• Support data entry and maintenance of the master product database
• Partner with Design, Product Development, Merchandising, and Marketing to support data-driven decisions across the product lifecycle

Product Development Analyst

Video Editor

• Edit high-retention, high-engagement short-form videos for TikTok, Instagram Reels, and Meta Ads
• Write and cut strong hooks (visual + text) and test multiple hook variations per concept
• Develop and execute different creative angles for the same product (problem/solution, social proof, UGC, listicle, "TikTok made me buy it," etc.)
• Clip, repurpose, and remix existing videos and older creative into fresh, native-feeling ads
• Cut multiple variations of winning ads for A/B testing (hook swaps, different intros, aspect ratios, lengths)
• Add captions, sound design, trending audio, on-screen text, and pacing that keeps viewers watching
• Stay current on TikTok/Meta trends, formats, and what's working in the ad account
• Collaborate with the media buying / marketing team, iterating quickly based on ad performance data
• Deliver on fast turnaround timelines with a high volume of creatives

Video Editor – TikTok, Meta Ads, Short-Form, Paid Social

Ecommerce

• Design Amazon listing assets: main images, secondary/infographic images, comparison charts, A+ Content (Premium A+ a plus), and Brand Store pages
• Create listing imagery for DTC, Wayfair, Target, Walmart, and other marketplace channels, adapted to each platform's specs and style requirements
• Design dimension callouts, size-comparison graphics, and "what's included" visuals that reduce returns and answer questions before they're asked
• Design Shopify storefront assets: homepage heroes, collection banners, landing pages, and promotional takeovers
• Create email designs and modular template blocks in partnership with our email marketer (Klaviyo)
• Produce paid ad creative for Meta, Google, and Pinterest — statics, carousels, with the volume and variation a testing program needs
• Maintain and evolve the Americanflat visual identity across all channels per our brand guidelines — typography, color discipline, logo usage, photography style
• Build templates and reusable systems so high-volume asset production stays fast and consistent
• Manage and organize the asset library: product images, lifestyle photography, logos, and working files
• Retouch and color-correct product photography; prepare images to spec (resolution, file size, format) per channel requirements

E-commerce Graphic Designer

Email Marketing Manager

• Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows
• Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions
• Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value
• Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)
• Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify
• Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)
• Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts
• Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish
• Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)
• Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)
• Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy
• Run a continuous A/B testing program: subject lines, send times, content layout, offer framing
• Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

Product Development Analyst

Video Editor – TikTok, Meta Ads, Short-Form, Paid Social

E-commerce Graphic Designer

Email Marketer – Retention & Lifecycle