Manager, CRM & Marketing Analytics

American Veterinary Group

Marketing Analytics Manager leading data-driven marketing analytics for American Veterinary Group. Transforming complex data into insights to drive growth and retention initiatives.

Posted 6/3/2026full-timeFlorida • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Translate complex metrics into actionable insights for senior leadership and cross-functional teams to identify trends, risks, and growth opportunities.
Build and maintain interactive dashboards (Power BI, Sigma, Looker Studio) to visualize KPIs and campaign trends, supporting real-time decision-making.
Partner with marketing teams to measure multi-channel effectiveness, scope tracking requirements, and analyze conversion funnels and user journeys.
Continuously enhance planning and reporting workflows through automation and modern analytics tools, including AI integration.
Align database strategies with broader marketing efforts by partnering with Finance, IT, and third-party vendors to optimize data environments and SaaS tools.
Lead audience modeling and predictive analytics initiatives while directing A/B and multivariate testing strategies to improve ROI.
Track and interpret website analytics (GA4/Big Query), monitoring key indicators such as bounce rates, session duration, and exit rates to optimize user experience.
Prepare high-level materials and presentations to communicate findings with clarity and precision to technical and non-technical audiences.

Requirements

What you’ll need

7+ years of progressive experience in analytics, CRM, or business analysis.
Advanced expertise in Power BI, Sigma, or Looker Studio for dataset management and dashboard optimization.
Required experience with Snowflake, SQL, and CRM systems (e.g., Braze, Salesforce). Proficiency in GA4 and Big Query is highly preferred.
Strong skills in financial modeling, scenario analysis, model auditing, and predictive analytics.
Deep understanding of customer segmentation, CRM database marketing, A/B testing, and campaign management.
Familiarity with data privacy laws and compliance requirements. Experience in multi-site care or veterinary services is a significant plus.
Bachelor’s degree in Business Analytics, Finance, IT, or Marketing required; MBA or Master’s degree in a related field is strongly preferred.
Full accountability for commitments and business performance.
Ability to simplify complex technical topics for non-technical stakeholders.
Highly organized and able to manage multiple priorities in a fast-paced environment.

Benefits

Comp & perks

- Opportunity for career advancement as AVG continues to grow and expand clinic locations throughout the country
- Health Care Plan (Medical, Dental & Vision Options)
- 401k Match
- Generous paid time off (PTO)
- Paid Parental Leave + Paid Maternity Leave
- One (1) Work/Life Balance day off
- Short-term and long-term disability options
- Supplemental insurance options
- Discounted Veterinary Care
- Scrub allowance
- Hands-on and E-training
- Professional growth opportunities
- Bonus potential based on performance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analyticsCRMbusiness analysisPower BISigmaLooker StudioSnowflakeSQLGA4Big Query

Soft Skills

communicationorganizationalleadershipaccountabilitysimplifying technical topicsmanaging multiple priorities

Certifications

Bachelor’s degree in Business AnalyticsBachelor’s degree in FinanceBachelor’s degree in ITBachelor’s degree in MarketingMBAMaster’s degree in a related field