American Traffic Safety Services Association (ATSSA)

Chief Marketing Officer

• Develops and executes ATSSA’s integrated marketing and communications strategies aligned with organizational goals and revenue streams (events, membership, training, advocacy, Foundation).
• Leads the overall growth of the ATSSA brand, story, and value proposition.
• Serves as spokesperson and leads crisis communications, media relations, and narrative development.
• Drives innovation through emerging technologies, data-driven insights, and creative storytelling.
• Oversees brand governance and messaging architecture across all channels; develops and maintains member and customer personas and journeys to ensure effective marketing and communication.
• Translates organizational priorities (e.g., NWZAW, government relations, chapters) into actionable campaigns.
• Serves as a strategic partner to ATSSA leadership; fosters cross-departmental collaboration; idea generation; and knowledge sharing; serves on internal teams as requested.
• In collaboration with ATSSA leadership develops a cohesive internal communications strategy to ensure staff are informed of organizational goals, brand positioning, and key organizational announcements.
• Leads creative marketing and communications team to deliver measurable, high-impact campaigns aligned with strategic goals.
• Manages ATSSA’s brand strategy and ensures consistent representation across digital and print platforms and at events.
• Oversees ATSSA’s website, social media, and digital ecosystem, leveraging SEO/SEM and UX best practices.
• Develops and reports on general marketing and campaign specific KPIs; provides recommendations to improve ROI.

Director of Marketing and Communications