Founding Marketing Lead – New Brand

American Tall

Founding Marketing Lead launching Broad Republic, a direct-to-consumer menswear brand backed by American Tall. Coordinating campaigns, partnerships, launch operations, and growth programs.

Posted 8/5/2026full-timeMississauga • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in coordinating integrated marketing campaigns, managing complex projects, and leveraging marketing data to drive customer acquisition and retention. Proven ability to translate strategic goals into actionable plans while collaborating with cross-functional teams.

Highest-signal resume keywords

Integrated Campaign CoordinationProject ManagementData-Driven Performance AnalysisBrand Marketing StrategyStakeholder Engagement

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCampaign PlanningContent DevelopmentLifecycle MarketingPerformance MarketingCustomer InsightsBudget ManagementProject DocumentationTesting and OptimizationBrand Positioning

Soft Skills

Attention to DetailStrong CommunicationCollaborationResourcefulnessAccountability

Tools & Technologies

Marketing DashboardsProject Management SoftwareAnalytics ToolsContent Management SystemsCustomer Relationship Management (CRM)

Industry Keywords

Direct-to-Consumer MarketingRetail MarketingConsumer Brand ExperienceProduct LaunchEntrepreneurial Environment

About the role

Key responsibilities & impact

Translate the go-to-market strategy into detailed launch plans, calendars, milestones, owners, and deliverables
Coordinate marketing activity across paid media, owned channels, content, lifecycle marketing, partnerships, influencers, and referrals
Maintain the integrated marketing calendar and monitor launch readiness across the customer journey
Translate brand positioning and messaging into campaign briefs, content plans, and customer-facing programs
Partner with Creative, Product, Ecommerce, Operations, Technology, and Customer Experience teams
Coordinate creation, review, approval, and delivery of marketing assets
Support customer-acquisition and retention programs and coordinate agencies and internal partners
Develop and run tests across audiences, messaging, creative, offers, and channels
Track campaign results and turn findings into practical recommendations
Act as the central marketing coordinator for the Broad Republic launch
Organize meetings, decisions, workstreams, timelines, and follow-up across the launch team
Drive accountability, escalate risks and trade-offs, and solve execution problems
Establish campaign-planning, briefing, approval, reporting, and performance-review processes
Maintain marketing budgets, calendars, project documentation, and status reporting
Coordinate agency, contractor, platform, and vendor relationships
Build dashboards and reports and document repeatable marketing processes

Requirements

What you’ll need

5+ years of marketing experience in a direct-to-consumer, retail, apparel, or consumer brand environment
Experience coordinating and executing integrated campaigns, product launches, or go-to-market programs
Experience across brand marketing, content, performance marketing, lifecycle marketing, partnerships, or related channels
Experience developing briefs and coordinating work with creative teams, agencies, contractors, or external partners
Demonstrated ability to manage complex projects with multiple stakeholders, dependencies, and deadlines
Experience using marketing data and customer insights to evaluate performance and recommend improvements
Early-stage, high-growth, or entrepreneurial environment experience is an asset
Experience launching a new brand, product category, or customer proposition is a strong asset
Highly organized and execution-oriented, with strong attention to detail
Able to translate strategy into practical plans and completed work
Strong marketing judgment and understanding of brand, content, acquisition, and customer experience
Comfortable analyzing performance and turning data into clear next steps
Excellent project-management and stakeholder-coordination skills
Strong written and verbal communication
Comfortable working independently and escalating decisions when needed
Entrepreneurial mindset, bias toward action, and willingness to wear multiple hats
Comfortable operating in ambiguity and creating structure
Collaborative, resourceful, accountable, and excited by building something new

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account American Tall Website LinkedIn All Job Openings 11 - 50 employees Founded 2015 👥 B2C 👗 Fashion 🛒 Retail B2C
Fashion
Retail American Tall is a clothing brand dedicated to providing stylish and functional apparel specifically designed for tall individuals. The company offers a wide range of clothing, including tops, bottoms, and accessories, tailored for men up to 7'1" and women up to 6'6". Committed to quality, American Tall ensures every garment is proportionally engineered for comfort and fit, allowing taller bodies to experience clothing that not only fits well but also looks great. Founding Marketing Lead – New Brand Job not on LinkedIn 🔥 28 minutes ago 🏢🏡 Mississauga – Hybrid ⏰ Full Time 🟠 Senior 💃 Brand Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Translate the go-to-market strategy into detailed launch plans, calendars, milestones, owners, and deliverables
Coordinate marketing activity across paid media, owned channels, content, lifecycle marketing, partnerships, influencers, and referrals
Maintain the integrated marketing calendar and monitor launch readiness across the customer journey
Translate brand positioning and messaging into campaign briefs, content plans, and customer-facing programs
Partner with Creative, Product, Ecommerce, Operations, Technology, and Customer Experience teams
Coordinate creation, review, approval, and delivery of marketing assets
Support customer-acquisition and retention programs and coordinate agencies and internal partners
Develop and run tests across audiences, messaging, creative, offers, and channels
Track campaign results and turn findings into practical recommendations
Act as the central marketing coordinator for the Broad Republic launch
Organize meetings, decisions, workstreams, timelines, and follow-up across the launch team
Drive accountability, escalate risks and trade-offs, and solve execution problems
Establish campaign-planning, briefing, approval, reporting, and performance-review processes
Maintain marketing budgets, calendars, project documentation, and status reporting
Coordinate agency, contractor, platform, and vendor relationships
Build dashboards and reports and document repeatable marketing processes 🎯 Requirements
5+ years of marketing experience in a direct-to-consumer, retail, apparel, or consumer brand environment
Experience coordinating and executing integrated campaigns, product launches, or go-to-market programs
Experience across brand marketing, content, performance marketing, lifecycle marketing, partnerships, or related channels
Experience developing briefs and coordinating work with creative teams, agencies, contractors, or external partners
Demonstrated ability to manage complex projects with multiple stakeholders, dependencies, and deadlines
Experience using marketing data and customer insights to evaluate performance and recommend improvements
Early-stage, high-growth, or entrepreneurial environment experience is an asset
Experience launching a new brand, product category, or customer proposition is a strong asset
Highly organized and execution-oriented, with strong attention to detail
Able to translate strategy into practical plans and completed work
Strong marketing judgment and understanding of brand, content, acquisition, and customer experience
Comfortable analyzing performance and turning data into clear next steps
Excellent project-management and stakeholder-coordination skills
Strong written and verbal communication
Comfortable working independently and escalating decisions when needed
Entrepreneurial mindset, bias toward action, and willingness to wear multiple hats
Comfortable operating in ambiguity and creating structure
Collaborative, resourceful, accountable, and excited by building something new Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs