Director, Content Strategy – Brand Management

American Society of Clinical Oncology (ASCO)

Director managing brand and content strategy for ASCO. Leading marketing and communications in cancer care advocacy and education.

Posted 7/25/2026full-timeAlexandria • Virginia • 🇺🇸 United StatesLead💰 $142,500 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving integrated digital storytelling strategies and managing high-volume content operations, with a strong focus on collaboration, compliance, and team leadership in a healthcare or nonprofit context.

Highest-signal resume keywords

Digital Storytelling StrategyContent Governance PlansMulti-Channel Campaign ManagementSupervisory ExperienceHealthcare Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementContent StrategyAgile Content WorkflowsCopyright ComplianceGenerative AI ToolsAP Style Proficiency

Soft Skills

CollaborationMentoringEducation Initiatives

Tools & Technologies

Digital Asset Management System

Industry Keywords

HealthcareNonprofit OrganizationFundraising MarketingStrategic CommunicationsJournalism

About the role

Key responsibilities & impact

Drive an integrated, channel-agnostic digital, multimedia storytelling strategy
Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams
Manage the high-visibility campaign review ecosystem
Establish, maintain, and enforce comprehensive content governance plans
Foster structured collaboration with the Performance Marketing team
Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows
Partner with the IT department as the primary stakeholder to drive the architecture of the Digital Asset Management System (DAMS)
Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of generative AI tools
Hold ultimate accountability for routine visual and message-compliance audits
Oversee the management of ASCO’s staff brand portal, self-service toolkits, and accessible templates
Champion department-wide education initiatives and professional development opportunities
Manage the branding and content operational budgets
Supervise, mentor, and synchronize the daily efforts of the Content Strategy and Brand Management team
Create and oversee the long-term visual storytelling strategy

Requirements

What you’ll need

Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production
Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations and managing high-volume content operations across digital channels
Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
Experience with fundraising marketing and/or working in a professional association/nonprofit organization
Deep knowledge of the modern digital landscape
Proficiency with AP Style
5 years of supervisory experience

Benefits

Comp & perks

Health, vision, and dental insurance
401(k) with generous contribution
Health and wellness benefits
Family forming benefits
Education support program
Generous leave
Paid Family Leave
13 Paid Holidays per Calendar Year
Staff Appreciation Days