Strategic Business Planning Manager

American Red Cross

Strategic Business Planning Manager developing sponsor partnerships and blood drive programs for the American Red Cross. Driving donor recruitment, scheduling, sales, and blood collection goals across Virginia.

Posted 8/19/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing blood drive programs, managing sponsor partnerships, and utilizing effective communication strategies to achieve collection goals. Proficient in organizational support, data tracking, and enhancing customer service through strategic tools and technology.

Highest-signal resume keywords

Bachelor's Degree In MarketingSales ExperienceCustomer Maintenance TechniquesExcellent Oral And Written Communication SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ImplementationData TrackingNegotiation SkillsDirect SalesBlood Drive Scheduling

Soft Skills

Creative Strategy DevelopmentMulti-Priority ManagementTraining SkillsPresentation Skills

Tools & Technologies

Organizational ToolsCustomer Service Technology

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Blood Drive ProgramsSponsor PartnershipsDonor Recruitment ServiceGeographic KnowledgeCompetitive Profile Analysis

About the role

Key responsibilities & impact

Develop and implement annual and long-term sponsor partnership blood drive programs in assigned geography to achieve collection goals.
Identify, develop and implement creative strategies to attract, sell, manage and retain Blood Program Leaders/Sponsor partnerships and maximize value from sponsor partnerships.
Provide organizational and operational support to sponsor contacts and maintain a high level of communication with assigned Blood Program Leaders/Sponsors.
Support the blood drive annual calendar build by identifying and applying appropriate methods to ensure productive scheduling of blood drives by assigned Sponsors.
Keep abreast of assigned geography, including its government, demographics, organizations, and competitive profile, and apply that knowledge to servicing Sponsor groups and penetrating designated markets.
Maintain accurate system records and provide tracking and statistical data on Sponsor group performance.
Ensure organizational tools, technology, and strategy used to enhance customer service, efficiency, and productivity are fit for purpose and identify opportunities for improvement.
Work with blood drive coordinators and donor groups to achieve blood collection targets for area blood drives.

Requirements

What you’ll need

Bachelor's degree in marketing, sales, communications or related field required.
Minimum 3 years of related experience or equivalent combination of education and related experience required.
Knowledge of group dynamics, direct sales, customer maintenance techniques, negotiation skills, and the ability to effectively implement programs is preferred.
Good organizational skills and the ability to handle multiple priorities effectively are required.
Excellent oral and written communication skills, including training and presentation skills is required.
A current valid driver's license and good driving record is required.
May be required to travel to sites throughout the Red Cross organization.
Sales Experience Preferred
Previous Donor Recruitment Service experience

Benefits

Comp & perks

Medical, Dental Vision Plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on type of job and tenure.
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays.
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Mentors who empower professional growth along a purposeful career path