Regional Communications Manager

American Red Cross

Regional Communications Manager planning and implementing communications for American Red Cross. Raising visibility of the mission, supporting revenue generation, and educating the public.

Posted 7/17/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $60,200 - $64,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in communications and marketing strategies to enhance organizational visibility and support revenue generation. Proficient in managing media relations, producing content for various platforms, and leading volunteer initiatives.

Highest-signal resume keywords

Bachelor's Degree In CommunicationsMedia Relations StrategySocial Media ManagementAP Style ProficiencyMicrosoft Office Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications PlanningMarketing Activities ImplementationContent ProductionStrategic PlanningCritical ThinkingMedia Monitoring SoftwareWebsite Content Management SystemsBrand DevelopmentNews Release WritingVolunteer Leadership

Soft Skills

Outstanding Oral CommunicationOutstanding Written CommunicationStrong Organizational SkillsMulti-TaskingTeamwork

Tools & Technologies

CisionTrendKiteSocial Media PlatformsMarketing Tools

Industry Keywords

Public RelationsRed Cross MissionRevenue GenerationMedia SpokespersonCross-Functional Coordination

About the role

Key responsibilities & impact

Plan and implement communications and marketing activities that drive business objectives and results.
Raise the visibility of the Red Cross mission, support revenue generation, and educate the public on how to access Red Cross services.
Provide communication and marketing support and implement the strategic plan aligned with organizational communication and marketing priorities.
Provide support, development and/or leadership guidance to all volunteers.
Execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials.
Respond to local media inquiries and provide Red Cross approved information, as appropriate.
May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.
Support social media engagement that aligns with the organizational social media strategy.
Produce relevant content for web and social platforms.
Coordinate cross-functional resources for the development and delivery of marketing programs.
May develop brand and creative content to support a variety of activities used in external publications and media placements.

Requirements

What you’ll need

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
Minimum 3 years of related experience or equivalent combination of education and related experience required.
Good understanding of role and industry, apply specialized knowledge.
Analyze possible solutions using standard procedures.
Outstanding oral and written communication skills required, with proven knowledge of AP Style.
Demonstrate effective critical thinking and strategic planning.
Strong organizational and multi-tasking skills.
Ability to use Microsoft Office Suite.
Familiarity with Cision/TrendKite or other media monitoring software.
Demonstrated experience managing professional social media platforms for an organization is required.
Must be comfortable using website content management systems and other marketing tools.
Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
Strong teamwork and collaboration required.
May require 10% travel.

Benefits

Comp & perks

Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 19 days a year; based on FLSA status and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with 6% match
Paid Family Leave
Employee Assistance Program
Disability and Insurance: Short + Long Term
Service Awards and recognition