Regional Communications Manager

American Red Cross

Regional Communications Manager at American Red Cross focusing on communications and marketing to support business objectives. Collaborating with various teams to educate the public and drive mission engagement.

Posted 7/9/2026full-timeIndianapolis • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Perform communications and marketing functions that drive regional business objectives and results
Publicize the mission of the Red Cross
Support revenue generations and educate the public about how to access Red Cross services
Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support
Provide support, development and/or leadership guidance to all volunteers
Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations
Execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.
Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate
Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy
Support regional, divisional, and national disaster public affairs activities
Provide training to regional disaster public affairs volunteers
Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy
Produce relevant local content for regional web and social platforms
Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development
Encourage staff to be trained on and use Brand Central
Support development of strategic and change management communications
Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team

Requirements

What you’ll need

Bachelor's degree required
Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required
Good understanding of the industry, apply specialized knowledge
Analyze possible solutions using standard procedures
Outstanding oral and written communication skills required, with proven knowledge of AP Style
Demonstrate effective critical thinking and strategic planning
Strong organizational and multi-tasking skills
Ability to use Microsoft Office Suite as well as Familiarity with Muck Rack For other media monitoring software
Must be comfortable using website content management systems and other marketing tools
Willingness to serve as a media spokesperson required; experience as a spokesperson preferred
Strong teamwork and collaboration required
Ability to work on a team
A valid Drivers License and a clean driving record are required
Travel will be required 25%

Benefits

Comp & perks

Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on type of job and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Public RelationsMarketingMedia RelationsContent Management SystemsStrategic PlanningAP Style KnowledgeSocial Media EngagementCampaign DevelopmentVolunteer ManagementCritical Thinking

Soft Skills

Strong TeamworkCollaborationOrganizational SkillsMulti-tasking