American Red Cross

Regional Communications Manager

American Red Cross

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $62,960 - $69,256 per year

About the role

  • Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy.
  • Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness.
  • Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy.
  • Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities.
  • Provide training, development, and coordination of disaster public affairs volunteers.
  • Social Engagement: Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities.
  • Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission.
  • Marketing Support: Support integrated marketing and program campaigns across all Lines of Service and functional support departments.
  • Internal Communications: Support development and execution of strategic and change-management communications.
  • Volunteer Engagement: Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.

Requirements

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
  • Minimum 3 years of related experience or equivalent combination of education and related experience required.
  • Good understanding of role and industry, apply specialized knowledge.
  • Outstanding oral and written communication skills required, with proven knowledge of AP Style.
  • Strong organizational and multi-tasking skills.
  • Ability to use Microsoft Office Suite.
  • Familiarity with Cision/TrendKite or other media monitoring software.
  • Demonstrated experience managing professional social media platforms for an organization is required.
  • Must be comfortable using website content management systems and other marketing tools.
  • Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
  • Strong teamwork and collaboration required.
Benefits
  • Medical, Dental Vision plans
  • Health Spending Accounts & Flexible Spending Accounts
  • PTO : Starting 15 days a year; based on type of job and tenure
  • Holidays : 11 paid holidays comprised of six core holidays and five floating holidays
  • 401K with up to 6% match
  • Paid Family Leave
  • Employee Assistance
  • Disability and Insurance: Short + Long Term
  • Service Awards and recognition
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media relationscrisis communicationssocial media engagementcontent developmentmarketing supportinternal communicationsAP Stylewebsite content managementmedia monitoring softwarepublic relations
Soft Skills
oral communicationwritten communicationorganizational skillsmulti-taskingteamworkcollaborationjudgmentcreativitytrainingsupervision