American Red Cross

Regional Communications Manager

American Red Cross

full-time

Posted on:

Location Type: Office

Location: Knoxville • Tennessee • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services.
  • Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support.
  • Provide support, development and/or leadership guidance to all volunteers.
  • Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.
  • Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
  • Support regional, divisional, and potentially national disaster public affairs activities.
  • Provide training to regional disaster public affairs volunteers.
  • Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy.
  • Produce relevant local content for regional web and social platforms.
  • Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
  • Encourage staff to be trained on and use Brand Central.
  • Support development of strategic and change management communications.

Requirements

  • Bachelor's degree required
  • Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required
  • A current, valid driver's license with good driving record is required
  • Outstanding oral and written communication skills required, with proven knowledge of AP Style
  • Strong organizational and multi-tasking skills
  • Ability to use Microsoft Office Suite
  • Familiarity with Cision/TrendKite or other media monitoring software
  • Demonstrated experience managing professional social media platforms for an organization is required
  • Basic photography and videography experience preferred
Benefits
  • Medical, Dental Vision plans
  • Health Spending Accounts & Flexible Spending Accounts
  • PTO + Holidays
  • 401K with 5% match
  • Paid Family Leave
  • Employee Assistance
  • Disability and Insurance: Short + Long Term
  • Service Awards and recognition

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
communicationsmarketingpublic relationssocial media managementcontent productionmedia monitoringphotographyvideographyAP Stylechange management
Soft skills
oral communicationwritten communicationorganizational skillsmulti-taskingleadershipcollaborationtrainingpublic speakingstrategic thinkingengagement
Certifications
Bachelor's degreevalid driver's license