Program Manager

• Develop and implement marketing plans and strategies to achieve the overall business objectives of the organization.
• Identify and develop effective and productive marketing strategies for specific segments.
• Develop direct marketing plans and tactics across standard direct marketing channels (email, direct mail, MMS/SMS, app push, Telerecruitment).
• Design, develop, and implement direct marketing plans and strategies to engage active platelet donors to support the development and improvement of the organization's marketing objectives.
• Maintain a daily understanding of production, assigned KPIs, and donor response rates, to understand when to pivot strategies and messaging to continue to meet needs.
• Research, identify, and select the best direct marketing channels, messaging, and creative to improve the effectiveness of coverage in the marketplace and meet the unique needs of active platelet donors and platelet collections.
• Analyze tactical and programmatic performance to optimize content, offers, and tactics to meet desired platelet donor engagement and ROI.
• Identify and implement effective and productive marketing strategies based on solid data analysis.
• Lead the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
• Use best practices and knowledge of internal and external business issues to solve complex problems.
• Manage timelines and budgets, ensuring high-quality production of marketing resources.
• Serve as a subject matter expert for the active platelet audience.

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