Associate Director – Strategic Partner Programs

American Psychological Association

Associate Director leading strategic partner programs for APA, developing corporate partnerships to generate revenue. Overseeing programs and collaborating across departments for execution excellence.

Posted 6/16/2026full-timeRemote • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $131,000 - $204,000 per yearWebsite

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Hard Skills

business developmentstrategic partnershipscorporate alliancesprogram managementproposal developmentmedia asset managementrevenue generationmarket researchcontract negotiationproject management

Soft Skills

relationship managementcross-functional collaborationconsensus-buildingcommunicationstrategic thinkinganalytical skillsmentoringexecution excellencestakeholder engagementleadership

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft OutlookZoomJIRASalesforcewebinar platformsworkflow management toolsmedia management toolsCRM systems

Industry Keywords

sales and marketing strategiescorporate partnership agreementsmulti-year dealsprogram optimizationannual revenue goalsparticipant company objectivesprogram deliverablesAPA Member Advantage Programcorporate leadersevent sponsors

About the role

Key responsibilities & impact

Lead the development and execution of comprehensive sales and marketing strategies for the Strategic Alliance and Member Advantage Programs.
Establish ambitious annual revenue targets; drive new business, renewals, and program growth.
Identify and secure new revenue‑generating opportunities within and outside the field of psychology.
Build and manage a long‑term, multi‑year corporate supporter pipeline that delivers sustainable revenue.
Negotiate agreements and secure annual renewals through strong relationship management and demonstrated program value.
Ensure the successful ongoing performance of all strategic program initiatives, including delivery of contracted assets and measurement of outcomes.
Co-manage the APA Member Advantage Program, overseeing vendor acquisition, contract negotiation, relationship management, and program optimization in collaboration with Membership Marketing.
Collaborate with internal stakeholders to design and evaluate market research that informs program offerings and enhancements.
Serve as a primary liaison between program participants and APA internal teams to ensure alignment, execution excellence, and mission integrity.
Represent APA professionally to corporate leaders, sponsors, and external stakeholders.
Directly manage and mentor the Senior Manager, Paid Topical Webinar & Strategic Partner Program Operations.
Oversee internal review, approval, and delivery workflows to ensure timely execution of all program components.

Requirements

What you’ll need

Bachelor’s degree required in business, marketing, sales, or related field.
Minimum 10 years of experience in strategic partnerships, business development, corporate alliances, or related sales and marketing roles.
Proven experience securing five‑ and six‑figure corporate partnership agreements, including multi‑year deals, particularly with corporations, advertisers, and event sponsors.
Demonstrated success developing, launching, and growing a strategic alliance, affinity, or corporate partnership program that meets or exceeds annual revenue goals.
Experience aligning diverse participant company objectives with organizational mission and audience needs.
Strong track record of consensus‑building, cross‑functional collaboration, and deal negotiation.
Excellent written and verbal communication skills with the ability to work effectively with senior corporate executives and internal stakeholders at all levels.
Strong strategic, analytical, relationship management, and project management skills.
Demonstrated experience developing proposals, managing media assets, activating program deliverables, and measuring results.
Proficiency in Microsoft Word, Excel, and Outlook. Experience with webinar platforms, workflow/project management tools, media management tools, and CRM systems (e.g., Zoom, JIRA, Salesforce) preferred.

Benefits

Comp & perks

Remote Work/Flexible Scheduling
401(k) option with employer match of up to 4%
Medical, dental, and vision insurance options and an outpatient mental health benefit
Paid personal/vacation time plus 12 paid holidays
Family/Medical Leave
Tuition assistance
Employee Assistance Program (EAP)
Short- and long-term disability insurance
and more.