American Liver Foundation

Marketing

• Support ALF organic social media outreach across all platforms and support related public awareness and outreach campaigns
• Assist in leading all ALF organic social media outreach including the design and implementation of campaigns, regular event and program promotion, paid organic, and managing other content as needed
• Create, schedule, and respond to posts on ALF social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube)
• Assist with national outreach to national and local media outlets
• Assist with creation of digital content including images, press releases, blogs, presentation decks, or other content pieces as assigned
• Assist in day-to-day monitoring of all digital accounts and reply to comments and messages on all platforms in consultation with National Director of Digital Engagement as appropriate
• Collaborate with National Director of Digital Engagement to formulate and implement short-term and long-term digital strategy and social media plans
• Track the growth and impact of social media on ALF and create campaign reports, monthly and quarterly summary reports
• Update ALF internal communications platform with latest content, images, news
• Collaborate with other national departments and interact with supporters throughout the week, including occasional nights and weekends when necessary
• Actively participate in learning opportunities for professional growth and self-improvement
• Attend ALF meetings, programs and events as required
• All other duties as required

Digital Engagement and Marketing Coordinator