Direct Response & Direct Mail Manager

American Forests

Digital & Direct Response Manager executing direct mail, email and online fundraising strategies for American Forests. Collaborating across teams to optimize fundraising efforts and technology stack.

Posted 8/1/2026full-timeRemote • Idaho, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing direct response fundraising strategies across multiple channels, including direct mail and email, while ensuring data integrity and compliance with nonprofit regulations. Proficient in managing analytics to optimize campaign performance and drive donor engagement.

Highest-signal resume keywords

Direct Response FundraisingCampaign ManagementFundraising Technology StackAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Mail CampaignsEmail CampaignsSegmentationTestingROI ReportingGift Coding AccuracyData IntegrityVendor ManagementFundraising AnalyticsNonprofit Regulations

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

LuminateHubSpotCRM PlatformsFundraising Platforms

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Nonprofit FundraisingDirect MarketingDonor JourneysAcquisitionRenewalSustainer ConversionCampaign Creative Direction

About the role

Key responsibilities & impact

Execute the annual direct response plan across direct mail, email and online giving including acquisition, renewal, year-end, special appeals and monthly/sustainer giving
Work with campaign creative direction, copy and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency
Manage segmentation, list selection, testing and donor journeys to grow retention, average gift and sustainer conversion
Own program analytics by tracking costs, response, revenue and ROI by channel and campaign, and reporting results to leadership
Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot
Ensure donor data integrity, gift coding accuracy and compliance with USPS nonprofit mailing and fundraising regulations
Partner with development, communications and finance to align messaging, budgets and revenue targets

Requirements

What you’ll need

5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting
Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis
Hands-on experience with fundraising/CRM and marketing platforms (Luminate and/or HubSpot strongly preferred)
Strong analytical skills and comfort with segmentation, testing and ROI reporting
Excellent project management and vendor-management skills
Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.

Benefits

Comp & perks

health and wellness coverage
work-life balance
financial security
vacation and sick leave
paid holidays
401(k) with match
flexible spending accounts
disability insurance
life insurance
AD&D insurance
parental bonding leave
bereavement leave
employee assistance program
technology stipend
pet benefits
military leave