Direct Sales Representative – Licensed

American Family Insurance

Licensed sales representative selling and quoting property and casualty insurance for American Family Insurance. Converting leads, recommending coverage, processing applications, and meeting sales-quality goals in a primarily home-based role.

Posted 8/4/2026full-timePhoenix • Arizona, Montana, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $25 - $32 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in selling property and casualty insurance products, with a strong focus on client engagement, accurate quoting, and compliance with underwriting guidelines. Possesses the necessary licenses and a commitment to ongoing education to maintain industry standards.

Highest-signal resume keywords

Property And Casualty Insurance LicensesSales ExperienceAttention To DetailClient Relationship ManagementInsurance Quoting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Insurance QuotingPolicy Premium EstimationUnderwriting ComplianceSales Goal AchievementLead Conversion

Soft Skills

Effective CommunicationMultitaskingCustomer ServiceRelationship BuildingAttention To Detail

Tools & Technologies

Computer SystemsSales Software

Certifications & Qualifications

CLUChFCCFPProperty And Casualty Producer LicenseLife License

Industry Keywords

Insurance ProductsUnderwriting GuidelinesSales Quality GoalsCompetitor AnalysisContinuing Education

About the role

Key responsibilities & impact

Sell available insurance products to new or existing clients through various customer contact channels
Estimate and quote policy premiums in compliance with underwriting guidelines
Recommend policy coverages and options, close sales, and accurately process applications
Gather information to assess whether prospective customers meet underwriting guidelines
Contact the appropriate division for underwriting guidance when needed
Meet sales and sales quality goals
Compare competitor products and services to demonstrate American Family's competitive advantage
Develop knowledge and skills to qualify and follow up with sales leads
Identify client needs and cultivate effective sales relationships
Convert incoming leads into qualified customer engagements
Complete extensive training and development programs to gain product knowledge, sales, and customer service skills
Travel up to 10%

Requirements

What you’ll need

Appropriate property and casualty insurance licenses to sell, quote, and bind coverage
Previous sales experience required
Attention to detail for accurate client quotes
Ability to multitask across multiple computer systems/screens during quoting
Ability to clearly explain insurance concepts and coverages to clients
State licensing for property and casualty producer licenses required
Property and casualty producer licenses for all operating and/or service states must be obtained within 90 days of hire
Resident Life license must be obtained within 30 days of hire, where applicable
Non-resident Life license must be obtained within 90 days of hire, where applicable
CLU, ChFC, or CFP designation must be obtained within the timeframe defined by the manager, where applicable
Required continuing education credits to maintain state property and casualty producer and/or Life licenses
Must maintain property and casualty producer and/or Life licenses for all operating and/or service states
Must complete applicable background checks
Must sign a non-disclosure agreement
Must be able to work primarily from home while remaining within approximately 35–50 miles of an office location
Sponsorship will not be considered unless specified in the posting

Benefits

Comp & perks

Relocation support for eligible candidates
Uncapped monthly and quarterly bonus plans
Comprehensive medical benefits
Dental benefits
Vision benefits
Wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)
Student loan repayment program
Paid-family leave
New Employee Orientation and training/development programs