Direct Life Sales Representative

American Family Insurance

Direct Life Sales Representative selling life insurance products to new or existing customers via various contact channels. Responsible for quoting, sales support, and advising on coverage options.

Posted 7/31/2026full-timeRemote • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $25 - $32 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in selling life insurance products, providing accurate policy quotes, and advising clients on coverage options. Proficient in managing multiple tasks and effectively communicating insurance concepts to clients.

Highest-signal resume keywords

Life Insurance LicensePolicy QuotingCustomer CommunicationSales SupportAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Policy Premium EstimationCoverage ReviewSales ClosingInsurance Solutions RecommendationMulti-tasking on Computer Systems

Soft Skills

Clear CommunicationCustomer Service

Certifications & Qualifications

Resident Life Insurance LicenseNon-resident Life License

Industry Keywords

Life InsuranceUnderwriting GuidelinesPolicy OptionsConservation CallsRisk Assessment

About the role

Key responsibilities & impact

Sells life insurance products to new or existing customers via various customer contact channels
Estimates and quotes policy premiums complying with underwriting guidelines
Serves as additional sales support to existing channels to assist clients with recommending specific insurance solutions
Answers inbound conservation calls and makes proactive outbound calls to help conserve life policies
Works with policy holders and independent sales agents to identify and act on opportunities to conserve business
Reviews existing coverage and advises customers regarding policy options
Identifies gaps in coverage and advises the customer of their risks; recommends additional coverage as needed, and suggests options
Makes appropriate recommendations on policy coverage and options, closes sales, and works with life operations to process applications or changes to policies

Requirements

What you’ll need

Must have resident Life Insurance License at time of hire
Non-resident Life license within 90 days of hire
Attention to detail to provide accurate quotes to clients
Ability to multi-task on multiple computer systems/screens during a quote
Ability to clearly explain insurance concepts and coverages to clients
Up to 10% travel required

Benefits

Comp & perks

Comprehensive medical, dental, vision and wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)
Student loan repayment program
Paid-family leave