Senior User Experience Designer

American Family Insurance

Senior User Experience Designer leading team to create engaging, user-centered design solutions for insurance products. Collaborating with cross-functional teams in Boston, MA or Madison, WI hybrid role.

Posted 5/9/2026full-timeBoston • Massachusetts, Wisconsin • 🇺🇸 United StatesSenior💰 $111,000 - $189,000 per yearWebsite

About the role

Key responsibilities & impact

Lead team members to analyze several sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences.
Collaborate with others to design and communicate an end solution that is on brand, visually impactful and meets both user and our needs.
Own end-to-end user experience design for Choice.
Design solutions to address identified funnel friction.
Lead UX testing and validation of experience changes.
Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.
Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.
Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications.
Review quality assurance defects and recommends prioritization of resolution to team.

Requirements

What you’ll need

Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.
Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts.
Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams.
Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.
Demonstrated experience selecting and providing recommendations around proper typography for the web.
Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video).
Demonstrated experience creating interactive prototypes.
Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.
Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.
Demonstrated experience working with cross-functional teams.
Demonstrated experience creating style guides, usability standards documentation.
Solid knowledge of the latest design, accessibility, and development trends.

Benefits

Comp & perks

comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health.
competitive 401(k) contribution
pension plan
an annual incentive
9 paid holidays
a paid time off program (23 days accrued annually for full-time employees)
student loan repayment program
paid-family leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

user-centered designUX testingprototypinginformation architectureinteraction designuser research methodologiesdesign-thinkingvisual content creationaccessibility standardsusability best practices

Soft Skills

leadershipcollaborationcommunicationproblem-solvingorganizationproject managementcreativitycritical thinkingadaptabilityattention to detail