Lead Marketing Consultant – Email Marketing

American Family Insurance

Lead Marketing Consultant managing email communication strategies for independent agents at American Family Insurance. Collaborating with teams to enhance brand messaging and execute targeted campaigns in a hybrid model.

Posted 5/6/2026full-timeMadison • Massachusetts, Wisconsin • 🇺🇸 United StatesSenior💰 $99,000 - $167,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Ability to create and execute thoughtful, creative, and comprehensive email communication strategies for independent agents that align with brand and business objectives.
Experience translating enterprise priorities into clear, compelling messaging that delivers the brand story, builds connection, and drives action.
Ability to lead content planning, writing/editing, and message governance across brand storytelling, operational updates, and calls-to-action—ensuring clarity, consistency, and relevance for agents.
Ability to develop and execute email campaigns that support business goals.
Experience building audience strategies (segmentation/targeting) and communication journeys/cadences versus one-off sends.
Proficiency using Salesforce Marketing Cloud (SFMC) to build, QA, schedule, deploy, and report on agent-facing communications.
Required experience using Litmus to validate rendering/quality and resolve issues prior to deployment.
Ability to track and report results and translate performance into improvements.
Strong ability to partner across teams to align messaging, reduce communication noise, and deliver a consistent agent experience.
Strong editorial and workflow management skills for complex programs.

Requirements

What you’ll need

Demonstrated experience providing customer-driven solutions, support or service.
Strong command of the design process and experience with service design methodologies and/or related design disciplines.
Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders.
Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers.
Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds.
Strong visual communications and information design skills.

Benefits

Comp & perks

Comprehensive medical, dental, vision and wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)
Student loan repayment program
Paid-family leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email communication strategiescontent planningwritingeditingemail campaignsaudience strategiessegmentationSalesforce Marketing CloudLitmusperformance tracking

Soft Skills

creative thinkingcollaborationcommunicationeditorial skillsworkflow managementcustomer-driven solutionsdesign-led approachvisual communicationsinfluencingpresentation skills