Lead Digital Data Analyst

American Family Insurance

Lead Digital Data Analyst providing analytics services across digital sales at American Family Insurance. Analyzing market dynamics and performance trends to drive business insights.

Posted 5/1/2026full-timeMadison • Massachusetts, Wisconsin • 🇺🇸 United StatesSenior💰 $99,000 - $167,000 per yearWebsite

About the role

Key responsibilities & impact

Provide analytics services to the business across the digital sales and servicing customer journeys.
Develop new insights and understand our performance based on data and statistical methods.
Analyze results, external market dynamics, and other data sources to assess trends and develop applicable insights to management.
Work with partners in the development and delivery of key digital performance analysis and reporting.
Build and maintain various models used to project business results; enhance the models where there is value in adjusting.
Ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
Communicate findings to multiple stakeholders and leadership with recommendations for actions to address business changes, trends, and issues.
Evaluate, design, test and maintain data/analytics systems and make recommendations for new tools and system enhancements.

Requirements

What you’ll need

Demonstrated experience providing customer-driven solutions, support or service.
Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.
Demonstrated experience providing digital funnel insights and analysis.
Demonstrated experience utilizing software tools to query and report data.
Demonstrated experience with a variety of standard reporting software packages and best practices for report deployment processes.
Demonstrated experience communicating/presenting complex and independent concepts and unbiased fact-based decision-making and financial performance.
Demonstrated experience developing complex data sets for wide-spread use.

Benefits

Comp & perks

comprehensive medical, dental, vision and wellbeing benefits
competitive 401(k) contribution
pension plan
annual incentive
9 paid holidays
paid time off program (23 days accrued annually for full-time employees)
student loan repayment program
paid-family leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisstatistical methodsforecasting techniquesdata modelingdata miningdigital funnel analysisreporting softwaredata queryingdata set developmentperformance analysis

Soft Skills

customer-driven solutionscommunicationpresentation skillsfact-based decision-makingstakeholder engagementrecommendation developmentproblem-solvinganalytical thinkingcollaborationadaptability