American Family Insurance

Media & Advertising Director

American Family Insurance

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Wisconsin • United States

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Salary

💰 $131,000 - $220,000 per year

Job Level

Lead

About the role

  • Drive brand awareness and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
  • Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
  • Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
  • Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
  • Oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
  • Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.
  • Accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated teams on day-to-day budget management. Use post-campaign analysis and relentless testing to refine plans and exceed targets.
  • Foster a collaborative, performance driven work environment based on trust, transparency and inclusion.

Requirements

  • Demonstrated effective leadership skills with experience mentoring and developing a team.
  • Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
  • Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
  • Demonstrated ability to be a strategic and collaborative leader.
  • Demonstrated ability to lead through ambiguity.
  • Demonstrated experience in leading large, cross functional, complex projects.
  • Solid knowledge and understanding of both offline and digital media platforms.
  • Solid knowledge and understanding of the business issues of the insurance industry and of the organization.
Benefits
  • Comprehensive medical, dental, vision and wellbeing benefits
  • 401(k) contribution
  • Pension plan
  • Annual incentive
  • 9 paid holidays
  • Paid time off program (23 days accrued annually for full-time employees)
  • Student loan repayment program
  • Paid-family leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingadvertisingmedia planningcampaign managementstrategic planningperformance analysisbudget managementcreative asset developmentmulti touchpoint campaignsROI driven solutions
Soft Skills
leadershipmentoringcollaborationstrategic thinkingcommunicationtrust buildingtransparencyinclusionperformance managementproblem solving