Own the end-to-end measurement framework for Amex GBT’s GTM engine, spanning demand generation, pipeline progression, sales productivity, client adoption, and retention.
Partner with Marketing, Sales, and Client Management teams to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions.
Lead monthly and quarterly business reviews with actionable insights, trend analysis, and executive-ready narratives.
Build and continuously refine revenue-adjacent forecasting models aligned to marketing contribution, sales motions, and customer expansion.
Partner with Finance and Revenue Management on budget planning, scenario modeling, and goal setting.
Identify GTM-specific drivers of performance variance and provide recommendations to close gaps.
Develop a cohesive analytics roadmap covering attribution, experimentation, segmentation, predictive scoring, funnel intelligence, and customer value modeling.
Define data requirements and partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure.
Champion a culture of measurable impact, experimentation, and evidence-based decision-making.
Define and continuously refine audience strategy, including addressable opportunity sizing, ICP development, and high-value segment identification.
Partner with stakeholders across Marketing, Commercial and Decision Analytics to translate segmentation and behavioral insights into actionable targeting strategies.
Identify growth opportunities by analyzing engagement patterns, buying committees, account behaviors, and customer lifecycle signals to inform channel allocation, campaign design and sales motions.
Build an integrated view of prospect intent and customer value indicators to ensure consistent, data-drive activation, personalization, and prioritization across GTM teams.
Serve as the analytical “center of gravity” for GTM decisions across Commercial.
Translate complex analytics into clear guidance for executives and ops teams.
Partner with MarTech, Digital, and Data Science to operationalize analytical outputs into automated workflows (e.g., scoring models, dashboards, triggers).
Lead and grow a team of analysts and data stewards across performance analytics, forecasting, and insights.
Set analytical standards, including methodologies, governance, and storytelling best practices.
Foster a high-performance, collaborative, and inclusive team culture.

Requirements

10+ years in analytics roles spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence
Strong understanding of GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting
Experience in travel, SaaS, or subscription-based business models highly preferred
People leadership within a global environment required
Proven ability to translate analytics into executive-level strategic recommendations
Experience leading analytics functions in a complex global B2B environment
High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar)
Exceptional communication, storytelling, and stakeholder management skills
Familiarity with predictive modeling, machine learning concepts, and experimentation design
Background in consulting or a senior analytics role supporting C-suite stakeholders.

Benefits

Flexible benefits are tailored to each country and start the day you do.
These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

analyticsattributionfunnel performanceROI modelingsegmentationlifecycle analyticspipeline forecastingpredictive modelingmachine learningdata analysis

Soft skills

people leadershipcommunicationstorytellingstakeholder managementcollaborationstrategic recommendationsanalytical thinkingteam culture developmentexecutive guidanceperformance optimization