Analyst

• Develop and maintain audience segmentation strategies across first-party and third-party data sources
• Partner with marketing and campaign teams to define and refine audience definitions aligned to strategic goals
• Collaborate with CDP and martech platform owners to deploy audience segments to activation platforms (e.g., email, paid media, web personalization)
• Support the build, QA, and deployment of audiences in Salesforce Marketing Cloud (SFMC) and Marketo, working closely with campaign execution teams
• Perform exploratory data analysis (EDA) on customer, prospect, and intent data to uncover behavioral and demographic patterns
• Create audience dashboards and reporting that track size, engagement, and performance of target segments
• Ensure data quality, hygiene, and consistency across platforms used for segmentation and targeting
• Translate business objectives into data requirements and work cross-functionally to implement audience use cases
• Stay current on privacy regulations and ensure compliance in audience design and activation practices

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