American Counseling Association

Content Marketing Manager

• Develop, evaluate, and improve the organization’s content strategy(s).
• Develop a global, content distribution strategy to grow non-dues revenue.
• Work with staff and Subject Matter Experts (SMEs) to develop innovative, sophisticated, and robust educational solutions.
• Oversee and manage the development of learning modules and curating content for online learner communities.
• Assist in the creation of post-program survey design to produce data on learner success and program objectives.
• Develop and foster relationships with key stakeholders, including members, staff, and corporate partners.
• Evaluate, edit, and enforce editorial standards.
• Manage content creators and freelance writers.
• Lead efforts to optimize content according to the latest SEO best practices.
• Develop and maintain a content calendar.
• Keep track of KPIs to measure the effectiveness of the strategy/content.
• Ensure that the content helps drive business goals and member engagement.
• Ensure all content adheres to brand standards, brand voice, and core values.

Director of Education and Content Strategy

Operations

• Manage multiple, overlapping book projects simultaneously, from manuscript handoff through final publication in print and digital formats, ensuring accuracy, consistency and on-time delivery across all stages of production.
• Maintain a comprehensive working knowledge of all active and forthcoming publications to support continuity, issue resolution and informed decision-making.
• Maintain and continuously improve Monday.com project management boards, ensuring they accurately reflect current priorities, deadlines, dependencies and ownership.
• Ensure strict adherence to established workflows, schedules and document management practices across the Publications team and freelancers to ensure editorial quality and alignment with ACA’s style and standards.
• Organize and manage the team’s shared document library, ensuring easy access to current production materials, final files, reprint-ready assets and translation materials.
• Lead logistics and planning for the ACA Conference Bookstore, including inventory coordination, shipment scheduling and on-site execution.
• Serve as the lead liaison to ACA’s print and eBook distribution vendors, working within vendor systems such as Ingram CoreSource and iPage to manage inventory, metadata, fulfillment and order processing.
• Ensure a high level of accuracy in all vendor-facing data, communications and transactions.
• Partner with the Marketing and Communications team to ensure timely, accurate, and engaging promotion of ACA books.
• Provide regular analysis of sales data and trends to support strategic decision-making by the Director of Publications.

Director of Education and Content Strategy

Publishing Operations Manager