Lifecycle Marketing Manager

American College of Education

Lifecycle Marketing Manager developing email and SMS campaigns for American College of Education's online programs. Optimizing student conversion, retention, engagement, and alumni communications through CRM analytics.

Posted 8/6/2026full-timeRemote • Alabama, Alaska, Massachusetts, South Dakota • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing multi-channel lifecycle marketing campaigns, with a strong focus on data-driven decision-making and stakeholder management. Proficient in CRM and marketing automation platforms, with a commitment to enhancing student engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingCampaign DevelopmentCRM ExpertiseData AnalysisCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign DevelopmentData AnalysisEmail MarketingSMS MarketingKPI MonitoringTesting StrategiesCustomer Behavior AnalysisMarketing AutomationStrategic Planning

Soft Skills

Excellent CommunicationOrganizational SkillsProblem-SolvingCollaborationTime Management

Tools & Technologies

Microsoft DynamicsClick Dimensions

Industry Keywords

Higher EducationB2B MarketingD2C MarketingStudent EngagementCivic Engagement

About the role

Key responsibilities & impact

Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students, drive action, and stabilize conversion rates
Own student journey communications from prospective inquiries through alumni engagement
Evaluate and report on campaign effectiveness metrics
Monitor lifecycle KPIs for applications, enrollments, and starts
Lead optimization of lifecycle communications using data-informed decisions
Ensure consistency of lifecycle communications across communication platforms
Partner with the Creative Manager to maintain brand standards
Develop testing strategies for personalized communications, targeted offers, and messages to improve student retention and program participation
Support academic and administrative leadership with data-driven insights and forecasts for strategic planning and decision-making
Manage stakeholders and drive key marketing initiatives with cross-functional teams
Communicate with students and ACE employees in real time using online and electronic media

Requirements

What you’ll need

Bachelor's degree in marketing, business management, or related field
5+ years of experience in lifecycle marketing, preferably within higher education
Proven track record in strategic campaign development, execution, and analysis
Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior
Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions
Strong analytical skills for interpreting educational data and translating it into marketing strategies
Excellent communication skills and ability to lead initiatives and influence teams
Exceptional organization and time management skills
Strong analytical and problem-solving skills with high attention to detail
Ability to work independently with limited supervision and collaboratively with cross-functional teams
Ability to work under pressure and meet tight deadlines
Self-motivated, creative, efficient, collaborative, and team-oriented
Commitment to the College's Impact mission and civic engagement initiatives
Minimum remote internet bandwidth of 50 Mbps download and 5 Mbps upload
Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

Benefits

Comp & perks

Annual bonus eligibility for all full-time employees
Medical, dental, & vision insurance
HSA and FSA options
Paid parental leave
Paid volunteer time
Tuition reimbursement & reduction programs
Generous PTO
401k and employer match
Full-service wellness and EAP program
Employee recognition and awards programs
Employer paid life & AD&D insurance
Short-term disability
Employer paid long-term disability
Virtual first work environment
Inclusive work environment
Reliable internet service support requirements for remote work