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Paid Media Manager
American Cancer Society. Serve as the day-to-day relationship holder with the media AOR and ACS.
Posted 5/13/2026full-timeAtlanta • Colorado, Florida, New York, Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite
Tech Stack
Tools & technologiesCloudTableau
About the role
Key responsibilities & impact- Serve as the day-to-day relationship holder with the media AOR and ACS.
- Execute in-house ad-hoc social and search media investments and strategies.
- Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
- Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
- Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
- Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.
Requirements
What you’ll need- Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
- Years of experience: 5+ years of media planning experience.
- Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager.
- Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
- Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
- Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments.
- Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.
Benefits
Comp & perks- generous paid time off policy
- medical, dental, retirement benefits
- wellness programs
- professional development programs to enhance staff skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningaudience modelingweb analyticsSEOSEMSMOPPCdata strategyKPI analysisCRM segmentation
Soft Skills
relationship managementcommunicationcollaborationleadershipanalytical thinkingproblem-solvingstrategic thinkingadaptabilitycommitment to DEIcuriosity