Marketing and Resident Experience Specialist
American Campus Communities
Marketing and Resident Experience Specialist
American Campus Communities
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
- Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
- Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
- Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
- Assist with office administrative tasks, including package management.
- Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
- Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
- Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
- Audit property websites and digital channels and listings for accuracy and expected visual standards.
- Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
- Coordinate room assignments and roommate matching, where needed.
- Build and maintain relationships with local business, community leaders, university partners, etc.
- Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
- Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
- Other duties as assigned by manager.
- This position may be subject to an on-call rotation.
Requirements
- 2 years’ of experience in leasing, marketing, or sales
- Experience in reading, analyzing and interpreting general business correspondence and leasing documents.
- Experience writing routine reports and correspondence
- Prior experience in the student housing industry preferred.
- Bachelor’s degree in marketing, business, or similar field preferred
- Social media experience preferred.